Certificate of Achievement
has completed the following course:
Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Institute of Data & Marketing
This course explores how to interact with your audience, use analytics to improve your social strategy, deal with and recover from PR disasters on social media, find and engage social media influencers that align with your audience, and use metrics to gain valuable insights about your audience.
3 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Create your own internal brief on handling negative comments
- Assess when and how to escalate more serious complaints
- Reduce the risk of a PR disaster on social media
- Describe benefits you can expect to see from influencer marketing
- Identify the right influencers for your organisation
- Explain the importance of turning data into insights, and those insights into marketing decisions
- Use follower and engagement trends to monitor social media performance
- Identify, and react to, issues that might be dragging performance down
Syllabus
Week 1
- Interacting with customers on social media
- Staffing social media for customer service
- PR disasters, recovery and contingency
Week 2
- Research and identify your influencers
- Engaging influencers in your marketing campaign
- Measuring influencer activity
Week 3
- Introduction to social media analytics and insights
- Recording your social media metrics and turning them into insights
- Common social media insights
- Always improving your social media performance
Issued on 11th October 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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