Certificate of Achievement
has completed the following course:
Digital Marketing Analytics and Measurement: Advanced Web Analytics
The Open University and Target Internet
This online course explored the advanced features of Google Analytics. Learners discovered how to use advanced web analytics features and analytics techniques to gain better marketing insights and improve marketing activity.
0 weeks, 3 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore the more advanced reports and features within Google Analytics
- Identify how to configure Google Analytics based on your own use case and objectives
- Interpret how to customise reports and how they are visualised within the Google Analytics interface
- Investigate how to interrogate data effectively to gain insight
Syllabus
- Analytics insights
- Tag manager
- Segments and comparisons
- Analytics admin and configuration
- Changing report views
Issued on 18th October 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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