Certificate of Achievement
has completed the following course:
How to Enhance Your Creative Empathy
D&AD
Congratulations on completing D&AD's course on Creative Empathy. You are now equipped to understand different types of audiences and build empathy with your customers through your creative work.
3 weeks, 3 hours per week
Tim Lindsay
D&AD Chairman
D&AD
Transcript
Learning outcomes
- Explore different methods of researching your audience
- Identify who your audience is and how to understand them
- Develop empathy maps, personas and customer journey maps
- Interpret your audience research to uncover key insights
- Explore bias and how to use it
- Reflect on creating an emotional connection with your audience
Syllabus
- Researching and understanding an audience
- Qualitative and quantitative data
- Customer journey maps and personas
- Building empathy with your end audience, user or customer
- Making an emotional connection with an audience through creative work
Issued on 31st August 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.