Certificate of Achievement
has completed the following course:
Content Marketing Strategy with Advertising Week
Advertising Week
This course provided a core understanding of the discipline and planning that should be undertaken before creating and running content marketing campaigns. Learners investigated marketing channels and created a peer-assessed content marketing plan.
2 weeks, 3 hours per week
Ruth Mortimer
Managing Director, Global Education and Development
Advertising Week
Transcript
Learning outcomes
- Assess what types of content marketing might be right for you
- Investigate choices in content marketing formats
- Develop understanding of where to experiment with content creation and where to plan
- Describe your content goals
- Produce your peer-assessed structured content marketing plan
Syllabus
- What is content marketing?
- Why do content marketing?
- What are the different types of content marketing?
- How do I reach customers?
- Planning a content marketing strategy
In association with
Issued on 15th February 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.