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Introduction to Content Marketing Strategy with Advertising Week

Discover content creation for marketing and create a strong content strategy that aligns with your organisation’s marketing goals.

Introduction to Content Marketing Strategy with Advertising Week

Learn how to create a strategic content marketing plan

This course will develop your understanding of the planning and practice of content creation for marketing purposes.

We’ve all heard content is king, but how do you create content that succeeds and aligns with your wider marketing goals?

Learn the rules of strategic content creation

Content marketing is valuable for every type of organisation, but it isn’t the same as creating editorial content or journalism.

Once you’ve got to grips with what content marketing is and why to use it, you’ll learn how to identify what types of content marketing are right for your organisation.

You’ll explore different content marketing ideas and formats, and learn how to create content that relates to your customers.

Set and reach content marketing goals

As well as learning how to create great content, you’ll also learn how to define and set goals for your content that align with your marketing strategy.

By the end of the course, you’ll have the skills to create a strategic content marketing plan, as well as the content your organisation needs to succeed.

What topics will you cover?

  • What is content marketing?
  • Why do content marketing?
  • What are the different types of content marketing?
  • How do I reach customers?
  • Planning a content marketing strategy

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess what types of content marketing might be right for you
  • Investigate choices in content marketing formats
  • Develop understanding of where to experiment with content creation and where to plan
  • Describe your content goals
  • Produce your content marketing plan

Who is the course for?

This course is designed for those beginning a career in marketing who’d like to build their skills in content marketing.

It will also be useful for those already working in marketing who haven’t specialised in content marketing previously, as well as SMEs who want to create content marketing but don’t have a dedicated marketing team.

Who will you learn with?

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment

Who developed the course?

Advertising Week

AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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