• The University of Law Logo
  • ULAW logo

Strategic Marketing: Segmentation, Targeting, Positioning

Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy.

1,232 enrolled on this course

Strategic Marketing: Segmentation, Targeting, Positioning

Boost your success with strategic marketing strategies

Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect with more potential customers. Ultimately, with this course, you’ll learn how to secure your business with valuable marketing success and help to fuel business growth.

Learn why marketing segmentation is important

To reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.

You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.

Discover the purpose of target marketing

Choosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.

Master marketing positioning for an advantage

This course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.

Study business marketing with the University of Law Business School

This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.

What topics will you cover?

  • The concepts of segmentation, targeting and positioning
  • The process and methods for segmentation
  • Different targeting strategies
  • Factors for successful positioning
  • How segmentation, targeting and positioning is used by decision makers

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the concepts of segmentation, targeting and positioning
  • Discuss the process and methods for segmentation
  • Compare different targeting strategies
  • Evaluate the key factors to successful positioning
  • Reflect on the use of segmentation, targeting and positioning in marketing strategy

Who is the course for?

This course is useful to students who’d like a solid foundation in the concepts of strategic marketing.

If you’re looking to work with a business owner or marketing executive, knowing how to execute the three pillars of marketing is crucial knowledge.

Who will you learn with?

Entrepreneur, marketer and educator for over 20 years, with extensive experience in marketing for both start-ups and established brands from the private and public sector.

Who developed the course?

The University of Law

The University of Law is one of the UK’s longest established specialist providers of legal education, believing that students should learn in a realistic, professional and contemporary context.

University of Law Business School

Founded in 2016, the University of Law Business School offers accredited face-to-face and online Undergraduate and Postgraduate courses in the UK and internationally.

With a strong emphasis on teaching quality, innovative teaching methods and employability the Business School aims to make students ready for the workplace.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 5 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible


$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Learner reviews

Learner reviews cannot be loaded due to your cookie settings. Please and refresh the page to view this content.

Do you know someone who'd love this course? Tell them about it...