Essentially, marketing is the process that companies undertake to reach their target audience and build strong connections with their customers, in order to build a recognisable brand and make profit.

While traditional marketing is the use of traditional advertising methods such as billboards and printed media, digital marketing has become an essential part of marketing strategy in the last few decades. Digital marketing consists of a range of channels, including social media, SEO, email and digital advertisements.

Even though not all marketing takes place online, it’s easy to learn about both traditional and digital marketing on the web. Our marketing courses are completely online and don’t require any in-person teaching, so you’re free to study whenever suits you. You can also learn from anywhere in the world, as long as you have access to a digital device.

Marketing has so many different channels, so you’ll probably find that you gel with some more than others. However, generally, marketing isn’t too difficult to understand. If you’re creative and business-minded, you shouldn’t have an issue grasping some of the challenging concepts, especially since all of our marketing courses are designed by successful marketing professionals who will give you all the best tips and tricks to begin your journey.

As marketing is such a huge area, there are many different roles you can undertake. If you’re starting out, you can enter roles such as junior copywriter, marketing assistant, or public relations intern. However, there is so much scope to progress your career in marketing, so eventually, you can aim for senior roles such as brand director, SEO manager, or even Chief Marketing Officer (CMO).

The best way to start a career in marketing is by teaching yourself the fundamental skills and concepts. Our online courses are a great opportunity to learn the basics before applying for junior marketing jobs and internships, where you’ll be able to continue your professional development. You may also be interested in obtaining a degree related to your chosen profession - marketing, journalism, business or English Literature degrees can all be useful.

Yes, online marketing degrees are a great way to earn your degree at your own pace around other commitments. We have a range of online marketing degrees from top universities for you to discover.

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The demand for marketing professionals is on the rise. There are many different skills and techniques that are used in this field, and choosing an online marketing course can teach you many of the fundamentals. Whether you’re a beginner or a seasoned professional, there is much you can learn.

Study marketing online

Marketing is essential for any business and has permeated our digital and analogue lives.

It’s the process by which businesses identify, anticipate and satisfy the needs and wants of their customers. As such, it’s one of the most essential skills required by all companies that want to grow.

Developing your marketing skills can take you in a variety of career directions. If you want to go into digital marketing such as SEO or social media, the fundamentals taught by a marketing course are essential.

Similarly, those wanting to go into PR, sales, UX, or a leadership role, you can benefit from a good understanding of marketing theories and processes to inform your decisions and strategy.

The beauty of studying marketing online is the freedom and flexibility it gives you. Learners can tailor their workload around their existing schedule, allowing them to learn where and when they want.

Choosing a marketing course

Because it’s such a broad subject area, you’ll find many different courses and subjects available. Whether you want to learn the fundamentals of digital marketing or the basics of consumer behaviour and psychology, there’s a course for you.

If you’re looking for a course that goes into more detail on a specific area, you can choose from a wide range. Subjects like social media for business and marketing analytics can benefit your professional prospects.

In addition to practical marketing courses, you can also learn about various aspects of marketing theory. So, if you want to know how marketing is related to social change, you can learn all about it.

If you want to boost your CV or gain academic credit, there are several options available. You can choose from a program with academic accreditation, and even find marketing degrees. With such flexibility, you can find the perfect learning opportunity for you.

Earn a marketing certificate

Earn personalised marketing certificates when you complete an online course on FutureLearn, complete with lead educator signatures, organisation logos and course details. Share your achievements with employers, on Linkedin, on your CV and more.

What higher education marketing options are there?

We offer a range of online marketing degrees from world-class universities. With FutureLearn, you’ll find degrees of all different levels, including:

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