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Analysing Cross-Cultural Impacts on Business Reports

This short course looks at how a person’s culture can affect how they approach business and their professional interactions.

Analysing Cross-Cultural Impacts on Business Reports
  • Duration

    2 weeks
  • Weekly study

    8 hours

How does culture affect our business approach?

The aim of this short course is to encourage you to think about how a person’s culture or background affects their business practice. The focus of these cultural differences is mainly at the managerial level rather than at the wider economic level.

During the course, you’ll have the chance to study examples of cross-cultural challenges in business and study the main theories that account for and explain these differences.

What topics will you cover?

  • How culture and background can affect the way people do business
  • The main theories that are used in cross-cultural business to analyse and explain these differences

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Recognise and reflect on how a person’s culture can affect how they approach business
  • Describe and summarise the main features of cross-cultural theories (such as Hofstede or Trompenaars) based on textbook extracts or short videos
  • Apply these cross-cultural theories to different business situations and explain how and why different cultures might view them differently

Who is the course for?

This course is for anyone who wants to gain a better understanding of writing and understanding business reports with an academic influence.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

James is module leader for English Business Communication and Report Writing Skills. He is also involved in other English language modules across the university.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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