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Beauty Decoded: Strategy in the Global Beauty Business

Get educated on global marketing strategies, the country of origin effect and more with this three-week beauty business course.

Beauty Decoded: Strategy in the Global Beauty Business
  • Duration3 weeks
  • Weekly study3 hours
  • 100% onlineTry this course for free
  • Extra BenefitsFrom $44Find out more

Learn about business and marketing strategies within the global beauty sector

This informative course will help you learn integrated business and marketing strategies within the global beauty sector, taking into account the differing perspectives of marketing practices across national boundaries.

You’ll learn to prioritise information that influences marketing decisions, and will develop skills in how to handle challenges that may arise within a business or brand.

Discover global marketing strategies to help a beauty business to grow

You’ll get to grips with the strategic implications of the country of origin effect and how this influences customer’s opinions of firms and brands.

You’ll also understand what role technology can play within the beauty business, and will master the strategic implications of segmentation, targeting and disruptive positioning within global marketing.

Understand the importance of experiential marketing and social responsibility

As well as gaining an understanding of a brand’s social responsibility in today’s world, you’ll then decipher the answers to the question of: What are brands really selling in the age of experiential marketing?

Finally, you’ll get the know-how into how a brand’s messaging should be developed and clearly defined in order to reflect their values.

Learn from leading industry experts within the global beauty business field

You’ll be taught throughout this three-week course via The Hopenclass by Desiree Reid & Co; leading industry experts in global and multicultural business development, marketing and branding.

With hands-on expertise in navigating the intersection between business growth and scaling up across cultures and continents, they are leading experts within the global beauty business field, with clients including Avon and Revlon.

What topics will you cover?

  • Global Business Development
  • Strategic Thinking
  • Product Development and Marketing
  • Supply Chain Management and Inventory Optimization

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

Who is the course for?

This course is suited for early career professionals looking to lead the future strategy of industry leaders within the modern beauty industry.

It’s also suited to more advanced career professionals looking to broaden their understanding of the global beauty industry, as well as entrepreneurs looking to build beauty brands.

Who will you learn with?

Over 30 years Global business development experience in beauty, skincare, fragrance, for companies such as Revlon, Estee Launder, Sean John Fragrance and IMAN Cosmetics. Launched award winning product

Sissi is the Founder of The Hopenclass with
a 10 year-experience learning, unlearning, researching, & teaching critical fashion studies, business and innovation around the world at post-graduate level.

Who developed the course?

The Hopenclass

The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.


Join free and you will get:

  • Access to this course for 5 weeks


Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.