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Beauty Decoded: Strategy in the Global Beauty Business

Get educated on global marketing strategies, the country of origin effect and more with this three-week beauty business course.

1,048 enrolled on this course

Beauty Decoded: Strategy in the Global Beauty Business

Learn about business and marketing strategies within the global beauty sector

This informative course will help you learn integrated business and marketing strategies within the global beauty sector, taking into account the differing perspectives of marketing practices across national boundaries.

You’ll learn to prioritise information that influences marketing decisions, and will develop skills in how to handle challenges that may arise within a business or brand.

Discover global marketing strategies to help a beauty business to grow

You’ll get to grips with the strategic implications of the country of origin effect and how this influences customer’s opinions of firms and brands.

You’ll also understand what role technology can play within the beauty business, and will master the strategic implications of segmentation, targeting and disruptive positioning within global marketing.

Understand the importance of experiential marketing and social responsibility

As well as gaining an understanding of a brand’s social responsibility in today’s world, you’ll then decipher the answers to the question of: What are brands really selling in the age of experiential marketing?

Finally, you’ll get the know-how into how a brand’s messaging should be developed and clearly defined in order to reflect their values.

Learn from leading industry experts within the global beauty business field

You’ll be taught throughout this three-week course via The Hopenclass by Desiree Reid & Co; leading industry experts in global and multicultural business development, marketing and branding.

With hands-on expertise in navigating the intersection between business growth and scaling up across cultures and continents, they are leading experts within the global beauty business field, with clients including Avon and Revlon.

What topics will you cover?

  • Global Business Development
  • Strategic Thinking
  • Product Development and Marketing
  • Supply Chain Management and Inventory Optimization

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Apply integrated business and marketing strategies to building a global beauty business
  • Compare different perspectives of marketing best practices across geographies
  • Identify critical information for business and marketing decision-making
  • Develop problem solving skills for handling challenges in a global beauty business
  • Assess the impact of socio-economic disruption on the global beauty industry (pandemic, climate change, etc)

Who is the course for?

This course is suited for early career professionals looking to support the strategy of leaders in the modern beauty industry.

It’s also suited to more advanced career professionals looking to broaden their understanding of the global beauty industry, as well as entrepreneurs looking to build beauty brands.

Who will you learn with?

Over 30 years Global business development experience in beauty, skincare, fragrance, for companies such as Revlon, Estee Launder, Sean John Fragrance and IMAN Cosmetics. Launched award winning product

Who developed the course?

The Hopenclass

The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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