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Get Started With Digital Marketing

What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.

9,029 enrolled on this course

Get Started With Digital Marketing
This course is part of the program Digital Marketing Strategy, which is one of the building blocks that leads to a degree in Master of Business Administration (Marketing). Find out more.

Explore the value of digital marketing and the challenges of digital disruption

On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.

You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.

You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.

Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.

What topics will you cover?

  • Defining digital marketing, its key digital channels and various presences
  • Understanding digital marketing environment from macro and micro perspectives
  • The online consumers: the impact of digital technology on consumer behaviour
  • The value and challenges of digital marketing for business development

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Differentiate between digital marketing and traditional marketing
  • Define different digital marketing channels and presence
  • Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
  • Evaluate the impacts of digital technology on consumer behaviour
  • Reflect on the features of e-consumers in conducting online customer relationship building strategies
  • Assess the value and challenges of conducting digital marketing strategies for business development

Who is the course for?

This course is designed for anyone interested in learning more about the value of digital marketing.

It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.

The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Dr. Yiwen(Evie) Hong is a Lecturer in Marketing at Coventry University who specialises in online marketing and entrepreneurial marketing.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

    1992
  • Location

    Coventry

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free

$0

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade

$74

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited

$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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Advance your career with a degree

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University
This course is part of the program Digital Marketing Strategy, which is one of the building blocks that leads to a degree in Master of Business Administration (Marketing).

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