This course is part of the Behavioural Science for Organisational Performance ExpertTrack
Behavioural Data Science for Decision-Makers
Discover how behavioural data can reveal insights to support smarter, ethical business decisions.
Duration
3 weeksWeekly study
3 hours100% online
How it worksIncluded in an ExpertTrack
Course 1 of 3
Behavioural Data Science for Decision-Makers
Apply behavioural data science to make better decisions in business
Learn to connect behavioural theory with practical data skills to uncover what shapes decision-making, from customer behaviour to workplace motivation.
Each week, you’ll build your confidence in data collection, analysis, and communicating insights for action.
Ethical approaches to behavioural data
Understand why integrity and privacy matter, and explore real-life dilemmas faced by professionals in sales, marketing, HR, and research.
You’ll learn the legal and ethical foundations of collecting and handling behavioural data in different organisational environments. Implementing ethical data projects that inspire trust and safeguard wellbeing.
Analysing human behaviour with data
Master the essentials for storing, processing, and analysing behavioural data using techniques ranging from simple statistics to machine learning. You’ll see how data points, can reveal deeper cognitive, social, and situational patterns.
You’ll build fluency in choosing indicators and tools that suit your goals, unlocking new understanding in customer engagement, team motivation, or forecasting.
Communicate behavioural insights for action
Masker skills in visualising and presenting behavioural findings with clarity. Learn to shape insights into stories that drive positive change, blending tables, figures, and plain English for every audience.
You’ll walk away with the ability to evaluate and challenge the behavioural claims made by others, so your decisions remain sharp, ethical, and evidence-based.
What topics will you cover?
- Ethical and legal requirements for collecting, and working with, behavioural data
- Setting yourself up for effective research: collecting, storing, and processing behavioural data
- Using behavioural data to gain insight into human decision-making processes
- Evaluating behavioural insights reported by others
- Communicating behavioural insights clearly and effectively
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Cognitive, social, and situational contributions to behavioural choices
- Behavioural indicators for use cases
- Tools for behavioural data analysis
- Data collection and storage pipelines
- Principles of Data Visualisation
Who is the course for?
This course is ideal for anyone keen to use behavioural data for smarter, more ethical decision-making. From business professionals, leaders to analysts in sales, marketing, strategy, and HR.
Who will you learn with?
Vladimir is an Assistant Professor of Psychology at Durham University, UK. His research examines motivation, values, and behavioural change.
Who developed the course?
Durham University
Durham University is a collegiate university with long traditions and modern values, proud to be an international scholarly community which reflects the ambitions of cultures from around the world.
Start learning today - free 2-day trial
After your free trial you can:
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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