Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.
Online course

Business Model Thinking

Get an introduction to business model thinking and turn your ideas into real business opportunities.

Business Model Thinking

This course is one of the building blocks that leads to a MBA degree.

Learn how to add value to your business

Do you have a business idea? Can your idea make a difference?

This course will show you how to use business model thinking and other tools and techniques, to develop your ideas into business opportunities.

You’ll learn how to assess the viability of your business idea and the value it will add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.

You’ll find out about the importance of vision, mission and value proposition for your business.

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

When would you like to start?

  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Demonstrate Business Model Thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business

Who is the course for?

This course is aimed at people who want to move into business management. It will be of particular interest to those looking to progress into senior roles or those with an interest in developing new business ideas.

Who will you learn with?

Kasim Randeree

Dr Kasim Randeree is Director of MBA Programmes and Principal Lecturer in Business Management at Coventry University.

Who developed the course?

Coventry secured a gold rating in the UK government’s 2017 Teaching Excellence Framework (TEF) and is the country’s top modern university in the Guardian University Guide 2018.

Learners collage mobile
Join this course


  • Access to this course for 4 weeks
  • Includes any articles, videos, peer reviews and quizzes

Upgrade - $79

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible