Online course

Business Model Thinking

Get an introduction to business model thinking and turn your ideas into real business opportunities.

Learn how to add value to your business

Do you have a business idea? Can your idea make a difference?

This course will show you how to use business model thinking and other tools and techniques, to develop your ideas into business opportunities.

You’ll learn how to assess the viability of your business idea and the value it will add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.

You’ll find out about the importance of vision, mission and value proposition for your business.

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

When would you like to start?

  • Available now
    This course started 24 September 2018

What will you achieve?

By the end of the course, you'll be able to...

  • Demonstrate Business Model Thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business

Who is the course for?

This course is aimed at people who want to move into business management. It will be of particular interest to those looking to progress into senior roles or those with an interest in developing new business ideas.

Who will you learn with?

Dr Matthew Bennett

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Kasim Randeree

Dr Kasim Randeree is Director of MBA Programmes and Principal Lecturer in Business Management at Coventry University.

Who developed the course?

Coventry secured a gold rating in the UK government’s 2017 Teaching Excellence Framework (TEF) and is the country’s top modern university in the Guardian University Guide 2018.

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Join this course

Free
$0

  • Access to this course for 4 weeks
  • Includes any articles, videos, peer reviews and quizzes

Upgrade
$74

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?