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Business Model Thinking

Gain an introduction to business model thinking and learn how to turn your big ideas into real business opportunities.

Business Model Thinking
  • Duration2 weeks
  • Weekly study3 hours

Learn how to add real value to your business

Do you have a business idea? Can your idea make a difference?

This course delves into the use of business model thinking and other business techniques to develop big business ideas into business opportunities.

You’ll learn how to assess the viability of your business idea and the value it could add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have real societal impacts and benefits. You’ll also understand the importance of a vision, mission and value proposition for your business.

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

When would you like to start?

  • Date to be announced

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What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate business model thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business

Who is the course for?

This course is designed for those looking to move into business management. It will be of particular interest to those looking to progress into senior roles or with an interest in developing new business ideas.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Course Director: MBA Online, School of Strategy and Leadership, Coventry University

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

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If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

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