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The Business of Beauty: Introduction to the Beauty Industry

Want to go behind the scenes of the beauty industry? Discover how marketing strategies and global trends influence beauty brands.

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402 enrolled on this course

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  • Duration

    3 weeks
  • Weekly study

    3 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 5 of 5
  • Get full ExpertTrack access

    $39/monthFind out more

Gain expert insights into the beauty industry alongside specialists and academic

On this three-week course, you’ll be guided by industry specialists from Condé Nast College and teams at Glamour and Vogue to understand how the beauty industry operates.

You’ll consider the recent growth of the beauty industry and the steps brands must take to stand out and respond to evolving consumer demands.

You’ll also have the opportunity to apply your new knowledge to develop your own ideas and produce creative pieces, as well as predict what beauty might look like in 2025.

Exploring technological advancement, consumer behaviour, and socio-cultural developments, you’ll learn how the beauty industry evolves and adapts to global trends.

You’ll also discover how beauty brands use forecasting insights to plan and prepare for these changes. With this knowledge, you’ll reflect on the value of the beauty sector to the wider fashion industry.

Explore the strategies behind marketing beauty products

As the beauty industry changes, the way beauty products are marketed must also adapt. Digital media, social network platforms, and the rise of the influencer have impacted the ways beauty brands can most effectively communicate new products to customers.

You’ll be introduced to the key considerations when marketing and communicating beauty products in the media, and evaluate the main methods used by beauty brands today.

By the end of the course, you’ll have a solid understanding of how the beauty industry operates and evolves.

What topics will you cover?

  • An Introduction to the Beauty Industry
  • Key Beauty Trends
  • Digital Marketing Strategies
  • The Evolution of Beauty Campaigns
  • Beauty Within the Wider Fashion Industry

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Gain an introductory understanding of the beauty industry
  • Compare the ways in which beauty companies connect with their consumers
  • Be introduced to the key aspects of consideration when marketing and communicating beauty products in the media
  • Gain insights into beauty trends
  • Reflect on the value of the beauty sector to the wider fashion industry

Who is the course for?

This course is designed for anyone interested in learning more about the beauty industry and how beauty brands market their products and communicate their values.

This is an introductory course that will suit you if you want to expand your knowledge on the business of fashion, beauty, and the media and understand the latest industry developments.

Who developed the course?

Condé Nast College

The Condé Nast College of Fashion & Design provides students with world-class education both online and in the heart of London. In preparing students for a career in the fashion, media and luxury lifestyle industries, we open the doors to a unique world of excellence and creativity.

About this ExpertTrack

Gain expert insights into the fashion and media industry from Condé Nast and discover how brands evolve to meet consumer demands.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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