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Clustering and Prescriptive Analysis

Study clustering and its uses, as well as marketing analytics and its applications.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

With such vast amounts of data available to organisations, the ability to classify and cluster data is a key step in conducting important analyses, whether descriptive, predictive, or prescriptive.

Markets and marketing are another, interlinked key to thriving in a dynamic business landscape, and therefore the ability to conduct marketing analyses is also vital.

In this short course you will have the chance to study clustering techniques. In addition, you will have the opportunity to explore how marketing analysis is affected by trends, and how it can be leveraged to maximise profits.

What topics will you cover?

  • What is clustering?
  • Advantages and disadvantages of clustering.
  • What is marketing analytics?
  • Advantages of marketing analytics.
  • Trends driving marketing analytics adoption.
  • Practical marketing.
  • Profit optimisation.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the applications of clustering
  • Explain the methods and uses of marketing analytics

Who is the course for?

Students studying MSc International Business Management.

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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