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Company Situation Analysis

Develop a clear understanding of the concept of globalisation.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

The aim of this short course is to help you conduct a situation analysis for the company that you choose from the brief.

During this course, you will research all internal aspects of the company, including its background, financial position, adopted strategies, and current assets.

The purpose of this module is to explore the global business market and develop an understanding of how organisations can expand their business in the global market.

The overall program is comprised of five short courses, and this course is the first step that helps you explore the concept of globalisation and the risks that lie ahead for organisations that wish to expand globally. You will choose a company from the list given in your course work brief and assess their corporate and business-level strategies to identify their key business portfolio by using business analysis tools.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students studying MSc International Business Management.

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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