Explore competitive analysis in a strategic and decision-making context
In this short course, you will learn about the role competitive analysis plays in strategy and decision-making and will consider and evaluate different strategies for identifying competitors’ strengths and weaknesses.
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss the nature and importance of competitive analysis
Who is the course for?
This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework and techniques needed for better environmental scanning.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.