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Competitive Analysis

In this course, you’ll explore the importance of competitive analysis and the role it plays in implementing successful strategies.

Competitive Analysis
  • Duration2 weeks
  • Weekly study8 hours

Explore competitive analysis in a strategic and decision-making context

In this short course, you will learn about the role competitive analysis plays in strategy and decision-making and will consider and evaluate different strategies for identifying competitors’ strengths and weaknesses.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of competitive analysis

Who is the course for?

This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework and techniques needed for better environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Learning on FutureLearn

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  • Complete 90% of course steps and all of the assessments to earn your certificate

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