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Creating engaging content for Social Media

Discover how to create engaging content for different social media platforms using a range of free tools and techniques.

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The CPD Certification Service

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies. Find out more.

Develop your skills in social media management and content creation

More than half of the world now uses social media.

Learn how to make engaging content that stands out and reaches your target audience with this three-week course from the New Zealand Institute of Education.

Promote yourself as a social media content creator and develop your very own brand identity

Whether you’re promoting yourself or your business, your social media needs to tell a cohesive story that matches your brand’s identity and vision.

On this course, you’ll investigate different social media platforms, from Facebook to TikTok, and assess where your content will thrive. You’ll discover how different media excels on different platforms and how to adapt your content to fit.

With this knowledge, you’ll be able to create content that is unique, entertaining, and specifically designed for your chosen platform.

Learn how to edit videos and images using free editing software

Your media editing skills can make the difference between your audience liking and sharing your content or swiping straight past.

You’ll be introduced to free editing apps and tools and be shown the tricks and techniques to give your videos and images the professional treatment.

By using these skills, you’ll ensure every post is slickly produced, on brand, and gets its message across.

Refine your social media planning and strategy to reach your target audience

You’ll learn how content scheduling and planning helps you reach your audience, keeping your content fresh and interesting, and preventing accidental over-saturation.

By the end of this course, you’ll understand how to create engaging content for a range of platforms. You’ll be able to edit your videos and images to a high standard and have a clear social media strategy to boost your outreach and keep those likes and shares coming.


  • Week 1

    Create engaging content for Social Media

    • Introduction

      What are you going to learn over the next 5 hours?

    • Storytelling

      What is storytelling? what steps can we take to ensure our posts have the BEST chance of being shared to get some of that sweet sweet engagement?

    • Text

      What makes a good description?

    • Imagery

      This section deals with telling a story through an image, Canva, Free image libraries and basic smartphone photography tips

    • Video

      We look into videography for Social Media here, discussing storytelling, programmes and tips for creating great video.

    • Course Conclusion

      Last video before we go our separate ways

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Create engaging video for social media using free tools
  • Create quality images for social media using free tools
  • Practice using social media tools and techniques through reflection exercises
  • Reflect on your potential customers buying habits and create engaging ways of reaching them through Social Media

Who is the course for?

This course is designed for anyone wanting to understand social media promotion, whether in an individual or business context.

Who will you learn with?

Hey there, i'm Stephen Punter - designer, marketer and educator. I love telling stories through imagery and video, and have been doing so for over 20 years.

Who developed the course?

New Zealand Institute of Education (NZIE)

NZIE is NZ’s longest running and largest Digital Marketing School. Our 100% online Digital Marketing Diploma and Short Courses are co-created with the industry and taught by experts so you’ll get the latest knowledge and trends.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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