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This short course will support your thinking about how to encourage, lead and manage creativity for success in your field.

1,541 enrolled on this course

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  • Duration

    2 weeks
  • Weekly study

    4 hours

Understand and practice the application of creativity to business problems

This short course encourages students to discuss and understand why creativity is not just for children. It is a vital tool in work and business. Drawing on the cross cultural and gamification expertise of Coventry University, learners will explore the connections between creativity and change.

Businesses need to change to keep up with changing markets, customers and environments. Therefore, leaders and consultants need to create an environment which is conducive to creative thinking. Learners will investigate strategies for embedding creativity as a core element of business development.

What topics will you cover?

Week 1 - Understanding the importance of creative thinking in consultancy and leadership and develop strategies for creative thinking

Week 2 - Enabling a creative environment. exploring creativity across cultures, and understanding barriers to creativity

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Summarise the main drivers that enable creativity as part of a team within the workplace
  • Reflect upon the effect of creative thinking in relation to consultancy and leadership strategy
  • Demonstrate an understanding of how to identify client needs for change
  • Develop strategies for consultancy interventions which enable culture change within the organisation
  • Appraise the importance of techniques a consultant might use to encourage and embed creative thinking
  • Evaluate the relationship between leadership and creativity
  • Explore barriers to creativity and develop strategies to overcome them

Who is the course for?

This course is for postgraduate students of Coventry University. It is aimed at students across all subject areas and all faculties to enable them to improve their employment prospects at management level on completion of their studies. It recognises that postgraduate students are well placed to enter employment in their field at management level and earns them accreditation in management and leadership techniques and consultancy.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

What software or tools do you need?

One of the tasks requires you to create a visual resource in addition to the usual text input. In order to do this, you need to be able to access either a camera (possibly on a mobile phone) to record and upload a paper drawing, or creative software of your choice such as the freely available https://sketch.io/sketchpad/, https://drawisland.com/, https://www.pixilart.com/draw, http://kleki.com/ or https://www.mindmup.com/. If you use software to create your image, you will need to upload a link to your completed task.

Who will you learn with?

Dr Linda Martin is an associate professor at the Postgraduate Strategy Unit. She is a social worker, has a particular interest in emotional intelligence and teaches leadership and management.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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