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Creativity and Innovation

Adopt a creative mindset in order to develop your business idea and overcome resistance to innovation.

  • Duration

    2 weeks

  • Weekly study

    6 hours
Overview
Requirements
Educators

Generate ideas and harness your creativity

In this course you will discuss the differences between creativity and innovation and consider which aspects of creativity and innovation can be taught/learned.

You will review different ways of generating ideas and explore the process by which innovation might be stimulated, recognised and harnessed.

What topics will you cover?

  • The difference between creativity and innovation
  • The importance of a creative mindset
  • Introduction to idea generation techniques
  • The process of innovation
  • Innovation as change-making

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of creativity and innovation
  • Identify types of innovation
  • Explain how innovation happens and how to recognise, stimulate and harness innovation

Who is the course for?

This course is designed for Coventry University MBA students.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte

Cherisse Hoyte is an associate professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn