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Creativity and Innovation

Adopt a creative mindset in order to develop your business idea and overcome resistance to innovation.

Creativity and Innovation
  • Duration2 weeks
  • Weekly study6 hours

Generate ideas and harness your creativity

In this course you will discuss the differences between creativity and innovation and consider which aspects of creativity and innovation can be taught/learned.

You will review different ways of generating ideas and explore the process by which innovation might be stimulated, recognised and harnessed.

What topics will you cover?

  • The difference between creativity and innovation
  • The importance of a creative mindset
  • Introduction to idea generation techniques
  • The process of innovation
  • Innovation as change-making

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of creativity and innovation
  • Identify types of innovation
  • Explain how innovation happens and how to recognise, stimulate and harness innovation

Who is the course for?

This course is designed for Coventry University MBA students.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Cherisse Hoyte is an assistant professor of entrepreneurship in Coventry University’s International Centre for Transformational Entrepreneurship. Her area of expertise is entrepreneurial sensemaking.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry