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Culturepreneurship: How to Start a Creative Business

Develop essential business knowledge to turn your creativity into your own business and become a culturepreneur.

332 enrolled on this course

Craft of making something creative with a mannequin and art in the background
  • Duration

    4 weeks
  • Weekly study

    4 hours

Gain the skills needed to become a creative entrepreneur

This four-week course from Kingston University will educate and empower you to become your own boss as you learn how to launch a creative business.

You’ll explore what it means to be a culturepreneur and how you can take your creative skills and add a layer of entrepreneurialism to create a business that will thrive.

By the end of the course, you’ll understand the mindset and qualities of an entrepreneur and how you can merge creativity and culture to shape your business and stand out.

Learn how to identify and target customers

No matter what your business idea is, it’s essential that you know who your customers are and how to reach them.

On the course, you’ll learn to define and target your audience and master techniques for engaging with your customers.

This knowledge will help you use marketing and social media plans to attract and grow your creative business – turning your followers into customers.

Understand how to use the business model canvas

You’ll delve into the business model canvas to help you learn how to outline your business structure, identify your opportunities and threats, and find the best business model for you.

With this knowledge, you’ll be able to perfect your business idea and create a value proposition and prototype for your new venture.

Learn how to launch a minimum viable product

To help get your business running, you’ll learn how to launch a minimum viable product for early customers. With this, you’ll be able to receive valuable feedback to help in your future product development.

Learning from the experts at Kingston University and Kingston School of Art (KSA), you’ll finish the course with the skills, knowledge, and confidence to launch your creative business and become a culturepreneur.


  • Week 1

    Welcome to Culturepreneurship

    • Welcome to Culturepreneurship

      We'll introduce the course, go into the learning objectives and more details on the course.

    • What do you need to become a Culturepreneur?

      In these activities, we'll explore the qualities a Culturepreneur needs and start to consider our value proposition.

    • Finding your opportunities

      Lets find out what your interests are and how you can find an opportunity to make a business in it.

    • The Business Model Canvas

      Breaking down the Business Model Canvas to help define your who, what and why with all the other steps you need to consider.

    • Looking back to go forward

      A quick recap on the topics and content from this week.

  • Week 2

    Define your Enterprise

    • What is a business model?

      We'll be breaking down business models and what is relevant to you.

    • Business models

      We'll go through business models with some audio and video to help you understand what is right for you.

    • SWOT

      We look into the weaknesses and strengths of your business and how you can plan around them.

    • Business building blocks

      Use your BMC, with your Business model and SWOT.

    • Looking back to go forward

      Looking for answers on those tough questions.

  • Week 3

    Audience to Customers

    • Welcome to Customers

      Who are your customers and how can you find them?

    • Building your personas

      Know your customers through a persona.

    • Persona to Profiles

      It's good knowing one or two of your customers as a persona, now we can build them out to a profile.

    • Target your customers

      Now you know your customers, its time to talk to them.

    • Looking back to go forward

      Reflect on what you learned and looking forward to next week.

  • Week 4

    Putting it out there

    • The road ahead

      Preview on the week ahead and how your previous lessons all lead to here.

    • Market Analysis

      How to set you apart from your competitors.

    • Profit and Loss

      An introduction to managing your money.

    • Minimum Viable Product

      Learning through doing!

    • Looking back to go forward

      Recap the course and key outcomes.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Apply your knowledge of the techniques needed to recognise and evaluate opportunities
  • Develop your ability to design appropriate business models for a new venture
  • Develop your ability to identify and schedule project resources requirements, as well as establish and monitor performance

Who is the course for?

This course is designed for anyone interested in making money from their creativity.

It will be particularly useful for students who have the ambition to enhance their creative skills with a layer of entrepreneurialism.

What software or tools do you need?

A pen and paper, something to view a pdf, play web videos and time to really push yourself.

Who will you learn with?

For almost 20 years I have been producing and directing award winning creative teams at the biggest media companies in the world, from Global Radio to BBC.

Who developed the course?

Kingston University

At Kingston University, we are passionate about enhancing our students’ life chances by helping them make the most of their learning opportunity while equipping them with the skills and knowledge needed in the 21st Century’s demanding workplace.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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You can use the hashtag #Culturepreneurship to talk about this course on social media.