Digital Marketing for Hoteliers
Learn practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.
Duration
4 weeksWeekly study
4 hours
Digital Marketing for Hoteliers
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Gain theoretical knowledge on how to design a digital marketing strategy
This digital marketing course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.
You’ll learn how to audit a hotel’s website, and will find the tools in order to better understand the customer’s online and offline behaviour.
Understand the digital marketing terminology
Firstly, you’ll get to grips with the whole range of digital marketing terminology, and will also distinguish the different types of digital media in which to market to.
You’ll then also understand the different target markets, their needs and wants and how to manage data and evaluate results.
Design a customised marketing strategy and become a storytelling expert
You’ll then conduct a website and social media audit, and will then decipher how to design a customised marketing strategy and storytelling expert within the media.
You’ll then explore how online travel agencies (OTA’s) can benefit hospitality businesses and how you can solidify your relationship with them.
Learn from digital marketing experts at the Swiss Education Group and Hotel Institute Montreux (HIM)
With nearly 40 years of experience in hospitality management and culinary arts education, and rooted in the Swiss tradition of hospitality, the Swiss Education Group is committed to equipping tomorrow’s professionals with the leadership and entrepreneurial skills highly sought after in the hospitality industry and beyond.
You’ll be learning from experts within the field of digital marketing, and will be learning in collaboration with Hotel Institute Montreux (HIM).
What topics will you cover?
- Digital Marketing Jargon
- Website Audit
- Target Market (Segmentation)
- Content Marketing (From Traditional to Digital)
- Social Media Platforms
- Online Advertising and Analytics
- Online Travel Agencies (OTA’s)
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Identify Digital Marketing Terminology
- Compare different types of digital media channels and platforms
- Investigate the different types of target market, their needs and expectations
- Explore digital data and how to evaluate results
- Apply a website and social media audit
- Design a customised marketing strategy
Who is the course for?
This course is primarily designed for beginners (entry level) and middle management workers that would like to develop digital know-how and skills-set and improve the overall business digital footprint.
It’s also suited to freelancers that would like to offer digital marketing services, those looking to change careers and work on strategies for newer marketing channels, marketing professionals holding a BBA or MBA degree, sales professionals, business development executives, and other people working within the wider marketing field.
Who will you learn with?
Assistant Academic Dean at Hotel Institute Montreux
Lecturer at Hotel Institute Montreux | Food & Beverage Consultant
Lecturer | Events Coordinator at Hotel Institute Montreux
Lecturer at Hotel Institute in Montreux | Digital Entrepreneur
Who developed the course?
Swiss Education Group
Swiss Education Group is Switzerland’s largest private hospitality educator and has its headquarters in Montreux (Switzerland), with additional offices in the Americas and Asia.
Hotel Institute Montreux
Online courses from Hotel Institute Montreux
What's included?
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.
- Unlimited access to this course
- Includes any articles, videos, peer reviews and quizzes
- Tests to validate your learning
- Certificate of Achievement to prove your success when you're eligible
- Download and print your Certificate of Achievement anytime
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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