Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
How does humour help build a fashion brand? Learn how fashion businesses are connecting with a new generation of consumers.
608 enrolled on this course
Duration
4 weeksWeekly study
4 hours100% online
How it works
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
Examine the ways luxury fashion brands use humour for creativity
Humour helps connect humans on an emotional level, and it’s a strategy brands are now using to attract a whole new generation of customers.
On this three-week course, you’ll delve into the definition of the science of humour and its application by both heritage and luxury fashion brands to rejuvenate their creativity.
You’ll discover why brands are infusing humour into their digital campaigns, and how they are implementing it across social media to connect with younger consumers.
Explore case studies from top fashion brands
You’ll delve into the sensations of humour and joy, and understand their role in the creative process.
To help explore these concepts, you’ll unpack a range of case studies from top luxury fashion brands including Vivienne Westwood and Hanifa.
Delve into different communication strategies
You’ll critically assess communication strategies put forward by luxury fashion brands to understand which techniques work.
You’ll also analyse the ethics of humanising a brand by using humour. In particular, you’ll evaluate the development of brand ‘personas’ and the consequences of this.
By the end of this course, you’ll understand why and how fashion brands use humour in their digital communication strategies, and the opportunities and challenges that surround this.
Syllabus
Week 1
Digital Playground: Where luxury fashion is finding its sense of humour
Digital playground: Where luxury fashion is finding its sense of humour
Welcome to The Digital Playground
Defining Humor: The Underlying Themes
What constitutes the concept of contemporary humour?
Humor Codes and Generations
How humour is perceived by and used across generations
Week 1: Recap
Let's reflect on learnings for the week
Week 2
Why premium luxury brands are embracing humour for marketing success.
Discover why premium luxury brands are turning to humour for their marketing success.
Discover why premium luxury brands are turning to humour for their marketing success.
How Luxury Fashion Brands are Using Humor
A quick look into illustrative cases of humor in luxury fashion
Week 2: Recap
Shall we reflect on the learnings from week 2?
Week 3
Humour in Fashion Voices
Humour in Fashion Voices
Humour in Fashion Voices
Speaking to the Voices of Humor
Here, we review and discuss the themes of fashion with leading voices in the space.
Reflecting on Week 3
Quick reflection on learnings for week 3
Week 4
Humour in Fashion Design
Humour in Fashion Design
Humour in Fashion Design
In Real Life: Humor in Fashion Design
Case Studies of Humor in Fashion Design
Course Recap
Time to review everything we have learnt on fashion and human
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore the luxury fashion social media landscape through the lens of the science of humor
- Critically assess communication strategies put forward by luxury fashion brands
Who is the course for?
This course is designed for anyone wanting to learn about fashion consumer psychology and the role of digital strategies.
It will be particularly beneficial for those wanting to pursue a career in the fashion industry.
Who will you learn with?
Dr. Marcie is the Founder & CEO of Leading With Humour and a coach, speaker and stand up comedian. She has guested lectured at HEC Paris and Cambridge Judge Business School.
Samantha is an Honours Law Student, fashion, culture writer and creative consultant. Her work predominantly uses fashion as a lens to explore anti-capitalist, abolitionist and decolonial thinking.
Who developed the course?
The Hopenclass
The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $129/one-off payment | $27.99 For the first two months. Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 31 Dec 2023 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$27.99
For the first two months. Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$129/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 31 Dec 2023
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
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