Real Climate Action: How to Engage People in Climate Change
Inspire climate action in others with strategies that really work
|EIT Climate-KIC and Project InsideOut will show you how to take effective climate action.|
|This five-week course will explore how to communicate and engage with others around climate change, while achieving audience buy-in and behaviour change.|
Give your environmentalism a psychosocial edge
Traditional messaging, systems innovation, and the powerful Quadrant of Engagement tool by psychologist and climate strategist Dr Renee Lertzman are all brought together on this course. The transdisciplinary approach will help you engage others in a whole new way.
Inspire behavioural change for climate change
Over the duration of the course, you’ll discuss why fear tactics are ineffective for facilitating climate action, why an empathic approach is more effective, and how to use the Quadrant of Engagement tool to map out strategies that motivate people to make important behavioural changes.
See Dr Lertzman’s environmentalism first-hand
This course does more than share Dr Lertzman’s message on how you can turn climate anxiety into action. It provides the ideal platform to teach you herself. Supported by the respected European Institute of Innovation Climate Knowledge and Innovation Community (EIT Climate-KIC), she’ll show you how to create truly effective engagement campaigns for climate change.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or facilitate behaviour change
- Describe why engagement on climate change is far more than a messaging exercise
- Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
- Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
- Create engagement campaigns that take into account all four Quadrants of Engagement.
Who is the course for?
This course was designed for anyone who is tired of feeling anxious and ready to take climate action for real change. It’s perfect for students, entrepreneurs, innovators, and activists alike.
Who developed the course?
EIT Climate-KIC is a European knowledge and innovation community, working towards a prosperous, inclusive, climate-resilient society founded on a circular, zero-carbon economy.
EIT Climate-KIC creates digital courses and resources for the general public, and for its own blended programmes and those of its partners.
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