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The External Environment and Competitive Stance

Apply key tools to assess the internal and external business environments.

The External Environment and Competitive Stance
  • Duration2 weeks
  • Weekly study8 hours

Look at macro environments, risk and opportunities, and assess the competition

In this short course, we examine the macro environment using strategic tools. These will set the scene for exploring competitive stance and the strategy clock.

What topics will you cover?

  • Assessing the environment and the competition via a range of tools, including PEST analysis, industry lifecycle, and Porter’s 5 Forces

  • Competitive stance including segmentation, differentiation, positioning and competitor analysis

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess the internal and external business environment
  • Synthesise threats and opportunities for strategy development
  • Explore organisations’ competitive behaviour

Who is the course for?

This course is for students interested in exploring key tools for strategic decision-making.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Dr Federico Topolansky is an Assistant Professor in business strategy and international business strategy at Coventry University, a position he took up in October 2019.

Dr Onjewu lectures in business strategy at Coventry University with research interests in transformational strategies, entrepreneurship, international business and the fourth industrial revolution

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry