Look at macro environments, risk and opportunities, and assess the competition
In this short course, we examine the macro environment using strategic tools. These will set the scene for exploring competitive stance and the strategy clock.
Assessing the environment and the competition via a range of tools, including PEST analysis, industry lifecycle, and Porter’s 5 Forces
Competitive stance including segmentation, differentiation, positioning and competitor analysis
What will you achieve?
By the end of the course, you‘ll be able to...
- Assess the internal and external business environment
- Synthesise threats and opportunities for strategy development
- Explore organisations’ competitive behaviour
Who is the course for?
This course is for students interested in exploring key tools for strategic decision-making.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.