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Feature Writing

Explore the role of a feature writer and the key ingredients to use in your own writing to create a stand-out feature article.

2,532 enrolled on this course

Feature Writing

2,532 enrolled on this course

  • 4 weeks

  • 3 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Learn how to write a feature article

This four-week course will help you explore the feature landscape to help you understand the crucial difference between a news story and a feature.

You’ll learn how feature writers get their ideas as you discover the importance of research and valuable sources. With this understanding, you’ll put what you have learned into practice and complete an exercise to get the ideas flowing for your own feature.

Explore the vital ingredients for first-class feature articles

Delving into the key components of a feature article, you’ll learn the best techniques for interviewing people to help take your ideas and turn them into long-form pieces.

You’ll think about the value of originality and some of the ethical dilemmas you could face as a feature writer.

You’ll also examine different types of features to understand their common principles before being guided through a practical exercise to help you learn key structural tips.

Discover the art of writing an opinion piece

Finally, you’ll explore the opinionated side of journalism – reviews, opinion columns, and news-based blogs.

By the end of this course, you’ll understand the ethical and legal difficulties you could face when producing opinion pieces.

What topics will you cover?

  • Exploring features and where they appear
  • Idea generation
  • Interviews
  • Feature construction, including narrative storytelling
  • Research and pitching
  • Opinion columns, reviews and blogs

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore features and where they appear
  • Discuss idea-generation
  • Explain how to prepare to interview people for features
  • Describe feature construction, including narrative storytelling
  • Investigate ideas for features
  • Produce a pitch for a feature idea
  • Explore opinion columns, reviews and blogs

Who is the course for?

This course is designed for aspiring writers or journalists with an interest in media reporting.

If you’d like to develop your understanding further, you may be interested in these courses. They’re from the same provider and share overall learning outcomes:

Who developed the course?

The University of Kent

The University of Kent, the UK’s European university, is one of the country’s most dynamic universities. Established in 1965, it now has 19,850 students studying at its various campuses.

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Ways to learn

Choose the best way to learn for you!

Buy this course

$69/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 12 Aug 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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