This course is part of the AI Executive Leadership ExpertTrack
Generative AI and ChatGPT for Product Strategy and Innovation
Bring your next big idea to life and to market with the help of GenAI tools that elevate strategy, innovation, and workflows.
Duration
2 weeksWeekly study
4 hours100% online
How it worksIncluded in an ExpertTrack
Course 2 of 4
Generative AI and ChatGPT for Product Strategy and Innovation
Reimagine your product strategy with the power of ChatGPT and GenAI
In nearly every industry, AI is stealing the spotlight. With more teams turning to GenAI for smarter, faster ways to build and launch products, the question isn’t if you should use it—it’s how.
This two-week course shows you exactly that. You’ll discover how to apply GenAI tools across the product life cycle — from exploring new markets and shaping strategy to mapping MVPs and writing user stories.
Whether you’re fine-tuning a vision or sprinting toward launch, you’ll gain practical techniques to supercharge your product workflows.
Learn GenAI’s game-changing role in product management
Start by discovering how Generative AI is transforming the product management landscape.
You’ll learn how to identify opportunities to integrate GenAI across the product lifecycle and gain hands-on experience with prompt engineering techniques.
From crafting product artifacts to generating market research outputs like PESTEL and competitor analyses, you’ll build practical skills to bring GenAI into your daily workflow.
Apply GenAI to product strategy and agile development
Take your skills further by using GenAI to shape strategic direction and streamline development workflows.
Learn how to generate high-impact artifacts like Product Vision Boards, Business Model Canvases, and Customer Journey Maps to clarify direction and align your team.
Then, step into agile execution by producing features, Sprint Goals, and user stories with GenAI—culminating in a final project that puts everything into practice.
Build future-ready skills with hands-on GenAI training
This course is built for doing, not just watching. You’ll work directly with GenAI tools, follow guided demos, and use ready-made templates to create product artifacts you can immediately apply in your own workflow.
Syllabus
Week 1
Foundations of GenAI in Product Management
Lesson 1: Introduction to GenAI in Product Management
Overview of how GenAI tools are transforming product management workflows.
Lesson 2: Prompt Engineering Fundamentals
Learn to leverage GENAI Artifact Generation Framework and Prompt Generation Template to generate high-quality artifacts.
Lesson 3: Use of GenAI in Market Research and Intelligence
Learn to leverage GenAI for market research including PESTEL analysis, competitor analysis, and Profiling Market Segments.
Week 2
Applying GenAI to Strategy, Development & Agile Workflows
Lesson 4: Use of GenAI in Product Strategy Definition
Explore how GenAI supports defining product vision, business models, and customer journey mapping.
Lesson 5: Use of GenAI in Product Development
Learn to use GenAI for drafting Sprint Goal, Product Feature, and User stories.
Lesson 6: Conclusion
Summarize course learnings and apply GenAI tools to a real-world product scenario.
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
- Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
- Apply GenAI to product development processes, including Features, MVP, and Roadmaps.
- Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.
Who is the course for?
This course is designed for anyone curious about how GenAI can support product work—whether you’re just getting started or already shaping strategy.
It’s ideal for product managers, innovators, and cross-functional team members who want to explore practical ways to bring ideas to life faster and smarter with GenAI.
Who will you learn with?
Who developed the course?
Starweaver
Starweaver is a next generation platform that engages your workforce as no other. Combining business and technical skills, Starweaver provides real-time skill building that is in line with your business objectives and strategies, and in your associates day to day tasks and jobs.
Start learning today - free 2-day trial
After your free trial you can:
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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