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Get Started With Digital Marketing

What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.

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  • Duration

    2 weeks

  • Weekly study

    3 hours
Overview
Requirements

Explore the value of digital marketing and the challenges of digital disruption

On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.

You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.

You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.

Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.

What topics will you cover?

  • Defining digital marketing, its key digital channels and various presences
  • Understanding digital marketing environment from macro and micro perspectives
  • The online consumers: the impact of digital technology on consumer behaviour
  • The value and challenges of digital marketing for business development

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

This course is designed for anyone interested in learning more about the value of digital marketing.

It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.

The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn