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Global Market Search: Determining Global Market Opportunities

Investigate the global market and use business models to find the most suitable market for your chosen organisation.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

In the previous short course, you explored globalisation and focused on choosing a company and assessing its internal environment. The purpose of this short course is to assist you with choosing at least two countries as prospective new markets into which you will expand your product or service.

Against the backdrop of a shifting global economic landscape, you will explore emerging markets and their significance in global business today, examining two key markets and analysing the attractions and challenges an organisation needs to consider when operating in them. The content and activities will help you to develop an understanding of the economic changes in markets across the globe, together with an insight into the types of challenges that lie ahead for any organisation that wishes to expand in a foreign market.

You will use business analysis tools and databases to identify the best countries for expansion of your product/service. By assessing different country characteristics, you will identify a maximum of two countries with the highest market potential for your chosen company.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students studying MSc International Business Management.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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