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Global Marketing Management Plan

Create a global marketing plan for your organisation.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

Previously you explored business internationalisation and determined the best entry mode for the target country. This short course builds on your previous analysis and looks at the benefits of standardisation and adaptation as approaches to global marketing and explores how companies can use the marketing mix to enter a foreign market.

Following further analysis, you will prepare a business plan to pitch the internationalisation of a product or service of your chosen company into a target foreign market.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students studying MSc International Business Management.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

Want to know more about learning on FutureLearn? Using FutureLearn