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Globalisation in Business: International Business and Global Market Entry Strategies

Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets.

Globalisation in Business: International Business and Global Market Entry Strategies
  • Duration2 weeks
  • Weekly study3 hours
  • LearnFree
  • Extra BenefitsFrom $74Find out more
This course is part of the program Global Business, which is one of the building blocks that leads to a degree in BA International Business (Top Up). Find out more.

Find out what to consider when expanding a business internationally

This short, 2-week course offers you the opportunity to explore why companies expand internationally and discover effective global market entry strategies.

Explore the challenges of globalisation in business

In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business?

On this course, you’ll consider the pros and cons of globalisation. You’ll explore the differences between domestic and international business markets and consider why businesses may look to expand to service new geographies and markets.

Familiarise yourself with international business strategy and global market entry strategies

As you uncover the importance of international business and globalisation, you’ll be introduced to international business strategies, models, and techniques that businesses may implement when taking their services to new geographies.

You’ll find out what a PESTLE environmental analysis is and learn how this framework can be used by businesses to analyse and track the international macro-environment of a new market.

You’ll also discover how to undertake an industry structure analysis, as well as identify the potential of a particular market and how to enter it successfully.

What topics will you cover?

  • The importance of international business and globalisation
  • Defining globalisation
  • The differences between domestic and international business
  • Factors in increased globalisation
  • The downsides of globalisation
  • Describing the environment of international business
  • Environmental analysis (PESTLE)
  • Industry structure analysis
  • The overall attractiveness of markets
  • Market entry strategies

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the potential of international markets
  • Describe models, techniques and strategies of international business
  • Compare domestic and international markets
  • Critically evaluate the external environment of an international business
  • Identify global market entry strategies

Who is the course for?

This course is designed for undergraduate students and professionals who are keen to build their knowledge of international business and enhance their careers.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Dr Federico Topolansky is an Assistant Professor in business strategy and international business strategy at Coventry University, a position he took up in October 2019.

I am an Assistant Lecturer in International Business (IB) with research interests around Women's Leadership, Reward Systems and HR Policies.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free
$0

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade
$74

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?

This course is part of the program Global Business, which is one of the building blocks that leads to a degree in BA International Business (Top Up).