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Globalisation in Business: International Business and Global Market Entry Strategies

Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets.

1,097 enrolled on this course

  • Duration

    2 weeks
  • Weekly study

    3 hours
This course is part of the program Global Business, which is one of the building blocks that leads to a degree in BA International Business (Top Up). Find out more.

Find out what to consider when expanding a business internationally

This short, 2-week course offers you the opportunity to explore why companies expand internationally and discover effective global market entry strategies.

Explore the challenges of globalisation in business

In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business?

On this course, you’ll consider the pros and cons of globalisation. You’ll explore the differences between domestic and international business markets and consider why businesses may look to expand to service new geographies and markets.

Familiarise yourself with international business strategy and global market entry strategies

As you uncover the importance of international business and globalisation, you’ll be introduced to international business strategies, models, and techniques that businesses may implement when taking their services to new geographies.

You’ll find out what a PESTLE environmental analysis is and learn how this framework can be used by businesses to analyse and track the international macro-environment of a new market.

You’ll also discover how to undertake an industry structure analysis, as well as identify the potential of a particular market and how to enter it successfully.

What topics will you cover?

  • The importance of international business and globalisation
  • Defining globalisation
  • The differences between domestic and international business
  • Factors in increased globalisation
  • The downsides of globalisation
  • Describing the environment of international business
  • Environmental analysis (PESTLE)
  • Industry structure analysis
  • The overall attractiveness of markets
  • Market entry strategies

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the potential of international markets
  • Describe models, techniques and strategies of international business
  • Compare domestic and international markets
  • Critically evaluate the external environment of an international business
  • Identify global market entry strategies

Who is the course for?

This course is designed for undergraduate students and professionals who are keen to build their knowledge of international business and enhance their careers.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Dr Federico Topolansky is an Assistant Professor in business strategy and international business strategy at Coventry University, a position he took up in October 2019.

I am an Assistant Lecturer in International Business (IB) with research interests around Women's Leadership, Reward Systems and HR Policies.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Advance your career with a degree

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University
This course is part of the program Global Business, which is one of the building blocks that leads to a degree in BA International Business (Top Up).

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