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How to Perform a Hotel Market Analysis and Valuation

Learn how to gather and process data for a comprehensive hotel market analysis.

Learn the skills necessary for being part of a hotel development team

Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.

On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.

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Skip to 0 minutes and 1 second Do you know at any given time there are thousands of hotels being planned all over the world? Do you know that a hotel market analysis and valuation is an essential component of every new hotel development?

Skip to 0 minutes and 22 seconds Would you like to be part of the hotel planning process by performing the hotel market analyses and valuations? If so, this course is designed to give you the tools and knowledge to be part of the hotel development team. Hotel companies, owners and lenders are looking for talent that can assemble data, run the software models and determine whether a market will support a new hotel. If you have any type of hotel or real estate experience, if you are a general manager or asset manager or just want to learn a new skill set- completing this course is your first step towards understanding the process of performing these important studies.

Skip to 1 minute and 8 seconds In addition to learning the theory behind hotel market analysis and valuations, the course focuses on the software needed to analyze a market and estimate value. You will work extensively with these models and by the end of the course, you will be able to complete your own hotel study. The software models are for you to keep and will become an important tool in your professional toolbox.

Skip to 1 minute and 37 seconds I am Steve Rushmore Founder of HVS- the worlds largest hospitality consulting organization. We have performed thousands of these studies and are the developers of the software used in this course. I look forward to sharing my knowledge and experience with you and perhaps someday you can be part of my team.

What topics will you cover?

  • Applying the method and various procedures for gathering, analyzing and processing data into a comprehensive market study.
  • Estimate the value of all types of hotels using Hotel Valuation Software, to do a Financial projection and Hotel valuation.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Perform hotel market studies
  • Produce financial forecasts
  • Evaluate income approach valuations
  • Develop a supportable estimate of operating performance and value by utilizing Hotel Valuation Software

Who is the course for?

This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.

What software or tools do you need?

Access to Microsoft Excel would be useful.

Who will you learn with?

Steve is the founder of HVS-a global hotel consulting organization with offices around the world. He frequently lectures on hotel trends, he has spoken at the Cornell hotel schools and the HBS

Who developed the course?

Glion Institute of Higher Education

Glion Institute of Higher Education is ranked number three in the world’s top institutions for hospitality management, and number two for employer reputation. It has campuses in Switzerland and London.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

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Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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