How to Open a Restaurant
Get expert training in everything you need to know to become a top restaurateur, from marketing to menu design, and more.
Duration
4 weeksWeekly study
4 hours
How to Open a Restaurant
Learn all about starting a business in the food industry
On this course, you’ll gain the key knowledge you need to start a successful restaurant business.
Training with world-leading hospitality experts at the Swiss Education Group (SEG), you’ll come away able to create profitable menus, structure and organise a kitchen, and build a brilliant brand.
Get winning strategies for being a top restaurant entrepreneur
Gain the know-how necessary to succeed as a restaurant entrepreneur in the competitive food and beverage industry.
You’ll study what works and what doesn’t when opening a restaurant, examining exactly what works in the food industry – and what doesn’t.
Learning why restaurants fail, you’ll study what you can do to avoid common pitfalls and give yourself the best chance of sustainable success.
Examine global food trends and create a great marketing strategy
You’ll explore how to create a strong brand that resonates with customers and builds an audience, using design thinking to help build a strong concept for your restaurant.
Identify the hottest current trends in the food world, and see how you can tap into the latest innovation in the industry, building a full digital marketing strategy that works for the food sector in the social media age.
Perfect your menu design and sales strategy
Consider how to create irresistible and profitable menus that take suppliers, human resources, and costs into consideration.
You’ll finish the course able to build a professional sales strategy, confident in your ability to become a successful and innovative restaurateur.
What topics will you cover?
- Restaurants failures and main reasons
- Global Food Trends and Innovation
- Building a strong concept and Design Thinking
- Marketing, Social Media, and Photography
- Menu Design, Kitchen structure and Organisation
- Finances and Sales Strategy
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore different winning strategies to open a restaurant. Ask yourself the right questions and find the right answers for a good business statement
- Identify the success and failure drivers in the food and beverage industry. To avoid the gaps and traps of starting a business and become a sustainable value creator
- Develop a strong brand so your customers will fall in love with it. Create a full marketing strategy with a strong focus on social media
- Design irresistible and profitable menus while taking into consideration the different challenges, such as suppliers, costs and inspiration
Who is the course for?
This course would appeal to anyone with a passion for food who wants to develop their entrepreneurial skills. This includes budding restaurateurs, business owners, food and beverage managers, and hoteliers.
Who will you learn with?
Business Planning and Marketing Lecturer at Cesar Ritz Colleges Switzerland & Entrepreneur
Fine Dining Service Specialist at Cesar Ritz Colleges Switzerland
Wine and Beverage Specialist at César Ritz Colleges Switzerland
Food Science Specialist at César Ritz Colleges Switzerland
Gastronomy and Nutrition Specialist at César Ritz Colleges
Lecturer in Sales & Marketing, Finance, and Economics at César Ritz Colleges
Who developed the course?
Swiss Education Group
Swiss Education Group is Switzerland’s largest private hospitality educator and has its headquarters in Montreux (Switzerland), with additional offices in the Americas and Asia.
César Ritz Colleges
Online courses from César Ritz Colleges
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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