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Industry and Sector Analysis and the Resource-based View

Explore external environmental influences and tools for analysing an organisation’s internal environment.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

Study industry and sector influences on an organisation

This course aims to enable you to develop your knowledge of the industry and sector environment, how it impacts an organisation’s profitability, and how to analyse the attractiveness of an industry.

You will also have the chance to explore the internal environment and how resources and capabilities can be developed to compete in seemingly unattractive industries.

What topics will you cover?

  • Classification of industries and sectors according to industry types and analytical tools to perform industry analyses
  • The 5-Forces framework and how to apply it in order to assess the attractiveness of an industry or sector
  • The industry life cycle stage and the dynamic nature of industries
  • The resource-based view (RBV) and how it contrasts with the positioning school
  • The value of the VRIO framework to assess an organisation’s sustainable competitive advantage
  • Organisation’s ability to develop internal and external capabilities
  • How value chain and value system analyses are used to maximise profit margins

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Classify industries and determine their life cycle stage
  • Apply the Five Forces framework to analyse the attractiveness of an industry or sector
  • Apply the Comparative Industry Structure Analysis to transform the Five Forces model into a dynamic framework
  • Apply Blue Ocean thinking to identify alternative strategic options
  • Critically discuss the resource-based view (RBV) as a concept and contrast it with the positioning school
  • Apply the RBV to assess an organisation’s internal environment using the VRIO framework
  • Analyse an organisations ability to develop internal and external capabilities
  • Apply the value chain analysis to assess an organisation’s activities to identify strategic option

Who is the course for?

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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