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Instagram Marketing: Instagram Essentials and Content Creation

Learn how Instagram works and how to create great content that the algorithm rewards.

471 enrolled on this course

Instagram Marketing: Instagram Essentials and Content Creation

Create great content for Instagram that gets engagement and results.

This is part 1 of a 4 part series which will teach you how to rapidly scale your followers, maximise engagement and generate income through direct-sales and collaborations.

In Part 1 you will fast-track your knowledge of the essential skills you can apply to immediately improve your brand or personal Instagram account. This course focuses on building a branded instagram account directly and organically, rather than on the processes around paid promotion and platform marketing.

Learn from Instagram’s top marketers & influencers.

The team at Social Media College partner with industry leading Insta-pros to teach you the strategies & hacks that make all the difference.

Join an active community of like-minded Instagram marketers, learn through participation with other students and share your journey through collaboration and conversation in this socially focused course.

Immediately applicable to your Instagram account, no fluff or useless theory. This course provides you with useful templates, real world examples and practical tools for you to fast-track your insta-success.

What topics will you cover?

  • Background to Instagram
  • Benefits of Instagram Marketing
  • Understanding the Instagram algorithm.
  • Top Factors Which Influence Ranking
  • Creating Great Content
  • Maintaining a Consistent Theme
  • Planning a posting Schedule
  • Designing Grids
  • Sparking an Emotional Reaction

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Determine the key benefits of marketing and advertising on Instagram
  • Determine how a post is processed by the Instagram algorithm and identify the factors that influence ranking
  • Define ‘great visual content’ in terms of its characteristics and qualities
  • Apply strategies to grow and develop an organic instagram following and influence

Who is the course for?

This course is designed with a wide range of learners in mind. People wanting to create great content for Instagram that the algorithm rewards, whether for business or personal accounts.

Business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up theirsocial game

Social media newbies will not find this course too advanced, we will give you the guidance you need to get started.

What software or tools do you need?

You’ll need to have the Instagram app on your phone.

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 4 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible


$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

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