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Setting Up Your Instagram Profile for Business and Marketing

Learn how to increase your social media presence by creating an Instagram account that aligns with key marketing strategies.

Instagram Marketing – Instagram Essentials and Setting Up Your Profile
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 1 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Discover the benefits of an Instagram Business Account

With over one billion monthly active users, Instagram is one of the largest and most profitable social media networks in the world.

On this two-week course, you’ll gain an introductory overview of Instagram and discover how to use marketing techniques to create organic growth and drive web traffic. You’ll develop a customer persona and brand voice, ensuring that every piece of content you post educates, engages, or inspires, appealing to your target audience.

Develop your Instagram marketing strategy

A clearly defined marketing strategy improves your reach, drives traffic, and impacts conversions.

On this course, you’ll examine marketing methods including business goal alignment and competitor analysis. Using your new skills, you’ll design actionable strategies to optimise your organisation’s reach.

Explore different social media content types

Whether your content is self-created, curated, or supplied externally, you’ll learn how to develop visual content that coincides with your marketing strategy.

You’ll be introduced to social media marketing techniques including influencer partnering and incentivised reshares, making sure you deliver on brand content, every time.

Learn the fundamentals of social media algorithms

By understanding the Instagram algorithms, you’ll ensure the highest level of engagement with your content.

You’ll discover how algorithms analyse your content and explore the factors that influence your ranking.

Using this knowledge, you’ll be able to make critical decisions that impact how your profile ranks against the competition.

By the end of this course, you’ll understand the advantages of an Instagram Business Account and how to develop an initial marketing strategy that builds on a comprehensive brand voice and clearly defined business goals.


  • Week 1

    Instagram Essentials

    • Welcome to Week 1

      A quick welcome to the week and an outline of key learning outcomes

    • Introducing Us, Learning to Learn, Introducing You

      In this activity you'll meet the course host, learn how this course works, choose your organisation to base your learning on, and introduce yourself to your peers.

    • Introduction to Instagram

      In this activity you're going to be learning about Instagram features, placements, resources and more.

    • Benefits of Instagram

      In this activity, you'll be learning about all the benefits of Instagram.

    • Set Up Your Profile

      In this activity, you'll learn how to set up your profile for success.

    • Let's Review

      Across our courses you'll find a quiz at the end of each week. The questions are there to help you review your understanding of the main ideas and remind you of key concepts. This helps strengthen your learning.

  • Week 2

    Instagram Strategy and Algorithm

    • Welcome to Week 2

      Welcome and learning outcomes

    • The Importance of Strategy

      Defining your strategy is not only going to make your life as a social media marketer easier, it’s going to improve the results of what you’re doing.

    • Understanding the Algorithms

      Understanding how the Instagram algorithms work is important, as it will allow you to get the most engagement and reach for your posts, simply by doing the things that the algorithms like.

    • Creating Your Instagram Strategy

      When defining your Instagram Strategy, it’s important to be thoughtful about the content you post, and keep in mind the algorithm.

    • Types of Content

      There are several sources you can use for your content: created, curated, and co-created. These different sources allow you to build a consistent Instagram strategy, with a sufficient amount of content to create your posts.

    • Let's Review

      Across our courses you'll find a quiz at the end of each week. The questions are there to help you review your understanding of the main ideas and remind you of key concepts. This helps strengthen your learning.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the differences between Personal, Business and Creator accounts
  • Describe how to organise your messages between General and Primary inboxes
  • Compare the main Instagram organic placements: Profile, Stories, Reels and Live
  • Describe the essential features of an Instagram profile
  • Create your Instagram profile as a business account
  • Explain how to edit and adjust your profile settings

Who is the course for?

This course is designed for marketers, advertisers, and individuals who want to expand their social media reach on the Instagram platform.

What software or tools do you need?

You’ll need to have the Instagram app on your phone.

Who will you learn with?

Co-Founder and Co-CEO of Social Media College. Passionate about all things digital marketing and love working with our students to help them achieve their success using the power of social media.

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

About this ExpertTrack

Optimise your Instagram account by learning the Instagram advertising and marketing techniques used by top brands and influencers.

Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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