• Coventry University logo

Internal Analysis

In this course you’ll explore internal analysis and strategic capabilities with regards to successful strategies.

Internal Analysis
  • Duration2 weeks
  • Weekly study8 hours

Explore internal analysis in a strategy and decision making context

In this short course you will learn about the role of internal analysis and the impact it has on strategy and decision-making.

You will look at the value chain and how value is created or lost, consider why some organisations outperform others, and discover what internal resources and competencies can be implemented to establish a solid base for building strategy.

What topics will you cover?

  • Strategic capabilities and why they are important
  • Tangible and intangible organisational resources

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of internal analysis
  • Explain how tangible and intangible resources impact an organisation’s strategy

Who is the course for?

This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn