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Internal Analysis

In this course you’ll explore internal analysis and strategic capabilities with regards to successful strategies.

Internal Analysis
  • Duration2 weeks
  • Weekly study8 hours

Explore internal analysis in a strategy and decision making context

In this short course you will learn about the role of internal analysis and the impact it has on strategy and decision-making.

You will look at the value chain and how value is created or lost, consider why some organisations outperform others, and discover what internal resources and competencies can be implemented to establish a solid base for building strategy.

What topics will you cover?

  • Strategic capabilities and why they are important
  • Tangible and intangible organisational resources

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the nature and importance of internal analysis
  • Explain how tangible and intangible resources impact an organisation’s strategy

Who is the course for?

This course is for anyone who is keen to gain more knowledge about strategy and globalisation. This course equips business managers and students of management with the concepts, framework, and techniques needed for better environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

I am a senior lecturer in Strategic Management at Coventry Business School. I Hold a PhD degree from King's College London. My research focuses on business strategy in emerging economies.

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry