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Business and Corporate Strategies

Explore an organisation’s strategic choices through the lens of business and corporate strategies.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

Study what makes a business strategy successful

This course aims to enable you to develop your knowledge of the business strategies that give organisations the competitive edge they need to succeed.

During the course, you will have the chance to explore business models and frameworks for managing corporate portfolios and growth strategies.

What topics will you cover?

  • Business strategy and suitable strategic options to aid competition in a given industry or sector
  • Porter’s generic strategies and Bowman’s strategy clock
  • Business model components: value creation, configuration and capture
  • Corporate strategies for growing an organisation through market and/or product development and diversification
  • Dimensions of diversification, synergy effects and outsourcing
  • The use of portfolio tools to evaluate strategic options

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Analyse an organisation’s business strategy and identify suitable strategic options to compete in a given industry or sector
  • Discuss Bowman’s strategy clock framework and contrast it with the Porter’s generic strategies Identify and apply business model components: value creation, configuration and capture
  • Identify strategic options for growing an organisation
  • Assess opportunities for diversification and evaluate the potential for synergy effects
  • Analyse an organisation’s portfolio of strategic business units and evaluate the strategic options resulting thereof
  • Analyse how a corporate parent can add or destroy value for its portfolio of business units

Who is the course for?

Aspiring managers wanting to work in business and management careers in multinational organisations, management consultancies, government organisations or management education and training.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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