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Introducing Personal Lines Insurance

Explain the importance of personal lines insurance, how it works and the market in which it is sold.

3,200 enrolled on this course

Introducing Personal Lines Insurance

3,200 enrolled on this course

  • 4 weeks

  • 2 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Personal lines insurance is one of the major components that make up the global financial services industry. On this course, you will be introduced to the various types of insurance and their function.

You will cover how and why personal lines insurance is taken out and learn how insurance products are distributed. You will also understand the structure of the insurance market, key roles in the insurance industry, and the concept of risk.

If you are involved in the design or distribution of Personal Lines insurance in the UK or EU, the IDD legislation requires you to complete a minimum of 15 CPD hours per year. Completion of this course can count as 8 hours of your 15 hour minimum annual requirement.


  • Week 1

    Introduction to insurance.

    • What is insurance?

      In this activity we start our look at what personal lines insurance is and why we need it. To do this we will also show why insurance began and its global scope. We will also begin to think about how insurance works.

    • The meaning of risk.

      In this activity we look at what we mean by risk, how it is managed and its different components. We will see how these fit into the setting of personal lines insurance and what makes a risk insurable or uninsurable.

  • Week 2

    Insurance: the why, how and who.

    • The how and the why of insurance.

      In this activity we think about why people bother to buy insurance - what does it do for them? We also ask, ‘how does it work?’ and ‘who provides it for them to buy?’

    • Who’s who in the insurance market.

      Step 2.4 introduced the different types of insurer. In this activity we move on to look at the insurance market and who else is part of it.

  • Week 3

    Personal lines insurance: products and distribution.

    • The products and the policy.

      When we buy insurance, how do we know what it covers, who it provides cover to, and for how long? These are questions answered by the policy documents, which we look at in this activity.

    • Main types of personal lines insurance.

      In this activity we look at the main types of insurance product for sale in the insurance market.

    • What is insurance distribution?

      Insurance distribution is the mechanism that allows buyers and sellers of insurance to come together. It is the methods insurance sellers use to get their products out into the market place for potential customers to buy.

  • Week 4

    Job roles and customer service

    • Key people in insurance.

      We know what insurance is and how it is sold. But who actually decides what to sell, at what cost? And who decides what claims to pay and for how much?

    • Serving the insurance customer.

      An insurer without customers would fail. A good way to keep customers is to give them good service. But what is good customer service? Why does it matter? And how do we know if this is what we’re offering?

    • Getting the message across.

      We can divide the experience the customer has with a firm under two headings. We have looked at the ‘what’ (that is, what customer service is) and we will now review the ‘how’ (how do we do it).

Who is this accredited by?

CPD CII Scheme
CPD CII Scheme:

This course is accredited by the Chartered Insurance Institute (CII).

When would you like to start?

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what insurance is, how it started and why personal lines insurance is important
  • Identify the different components and categories of risk in insurance
  • Discuss why people buy insurance and the needs of different types of customer
  • Describe the workings of the risk pool
  • Identify different market participants and describe their roles in the market
  • Identify the policy documents and why we have them
  • Describe the main types of personal lines insurance
  • Compare the different ways insurance is sold
  • Identify the key job roles in insurance
  • Describe customer service, when it happens and how we can tell if it is good
  • Demonstrate good customer service skills

Who is the course for?

This course is for anyone looking to deepen their understanding of how personal lines insurance works. This includes people interested in working in the insurance industry or gaining qualifications in the subject in the future.

Who developed the course?

Chartered Insurance Institute

The Chartered Insurance Institute is a professional body dedicated to building trust in the insurance and financial planning profession.

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Ways to learn

Choose the best way to learn for you!

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 22 Jul 2024

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