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Introducing Personal Lines Insurance

Explain the importance of personal lines insurance, how it works and the market in which it is sold.

3,845 enrolled on this course

A couple are sitting on a sofa. The woman is using a large pan to catch water that is coming from the ceiling. The man is on the telephone calling their personal lines insurer to make a claim on their household insurance policy.
  • Duration

    4 weeks
  • Weekly study

    2 hours
  • Accreditation

    AvailableMore info

Learn the basic foundations of insurance and the concept of risk

Personal lines insurance is one of the major components that make up the global financial services industry. On this course, you will be introduced to the various types of insurance and their function.

You will cover how and why personal lines insurance is taken out and learn how insurance products are distributed. You will also understand the structure of the insurance market, key roles in the insurance industry, and the concept of risk.

If you are involved in the design or distribution of Personal Lines insurance in the UK or EU, the IDD legislation requires you to complete a minimum of 15 CPD hours per year. Completion of this course can count as 8 hours of your 15 hour minimum annual requirement.

Skip to 0 minutes and 0 seconds Personal lines insurance: ‘What is it?’ and ‘Who is it for?’ This interactive and engaging FutureLearn course aims to answer just those questions. It is a simple introduction to the world of insurance.

Skip to 0 minutes and 13 seconds So first we need to know: ‘what’s the point of insurance?’ ‘Why do we have it?’ Is it just some dry subject, or can it have a positive effect on everyone’s lives? And how does it work? I know I pay a small amount each month to insure my home, but if it burnt down it would cost the insurer thousands of dollars to repair. How can it afford to do that? As well as looking at how insurance works, you will find out who sells insurance, how they sell it and all about the interesting jobs that there are in insurance. Personal lines insurance is for people, not businesses. It covers the things an individual needs to protect.

Skip to 0 minutes and 50 seconds Things they own, like their home and their belongings; and things they do, like drive a car or go on holiday. With all these things, it would cost us if something went wrong. This course describes how insurance protects us from that cost. This course is not all theory. It is also practical. You will be introduced to the skills you need to deal with people, particularly customers in a good way. How to make sure you really listen, and how to deal with those difficult conversations. And how to find out if your customer is really happy. The course is also interactive. Join in the conversations about what you’re discovering with the other learners on the course and share ideas and insights.

Skip to 1 minute and 29 seconds You will leave this course knowing how personal lines insurance can be of value to you as an individual. And if you work in insurance, or would like to, you will have the knowledge you need to take the next steps.

What topics will you cover?

  • Personal lines insurance: the why and how
  • Risk
  • Structure of the insurance market
  • Distributing insurance products
  • Key roles in insurance
  • Customer service in insurance

Who is this accredited by?

CPD CII Scheme
CPD CII Scheme:

This course is accredited by the Chartered Insurance Institute (CII).

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what insurance is, how it started and why personal lines insurance is important
  • Identify the different components and categories of risk in insurance
  • Discuss why people buy insurance and the needs of different types of customer
  • Describe the workings of the risk pool
  • Identify different market participants and describe their roles in the market
  • Identify the policy documents and why we have them
  • Describe the main types of personal lines insurance
  • Compare the different ways insurance is sold
  • Identify the key job roles in insurance
  • Describe customer service, when it happens and how we can tell if it is good
  • Demonstrate good customer service skills

Who is the course for?

This course is for anyone looking to deepen their understanding of how personal lines insurance works. This includes people interested in working in the insurance industry or gaining qualifications in the subject in the future.

Who will you learn with?

General Insurance professional, 25 years experience in UK market. Loves training and coaching.

Who developed the course?

Chartered Insurance Institute

The Chartered Insurance Institute is a professional body dedicated to building trust in the insurance and financial planning profession.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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