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Launching and Growing a Business in Wellness

Equip yourself with the tools and techniques to successfully plan, strategise, and market your wellness business.

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  • Duration

    2 weeks
  • Weekly study

    3 hours

Launching and Growing a Business in Wellness

From coming up with a compelling business idea, examining the marketplace for gaps and opportunities, and deciding whether you will launch a product or service, there are plenty of opportunities for new startups in the $4.5 trillion wellness industry.

On this course, you’ll build the knowledge and skills you need to take your wellness business from idea to launch and beyond.

Identify opportunities in the wellness market and set business goals around them

When starting a new business, it’s important to be clear about the problem that you’re solving for the consumer. After assessing the gaps in the wellness market, you’ll start mapping out your idea, building your business vision, and then setting business goals that bring the two together.

Learn business planning techniques and develop effective business strategies

Once you have your core business idea and goals, it’s time to narrow down your target customer and build strong business plans to support your product or service.

You’ll discover how to identify your ideal customer, then learn the tools and techniques for effective business planning. By creating your plans and strategies early on in the process, you can test your business idea efficiently and quickly pivot if you encounter any issues.

Explore launching and growing your business from funding to marketing

Financing your new business can be a complicated process. On this course you’ll look at the best strategies for raising money to fund your business, as well as how to grow once you’re financed. This includes building a passionate team and marketing your wellness brand.

What topics will you cover?

  • An introduction to launching and growing a business in wellness
  • How to identify opportunities in the wellness marketplace – be that a product or service
  • How to ensure your business solves real problems
  • Setting goals and getting clear on your why for starting your business
  • Business planning including financing your business, building a passionate team, and marketing your wellness brand
  • Leveraging partnerships and community in wellness
  • Cultivating an entrepreneurial mindset for success

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discover your career potential in wellness when it comes to launching and growing a business in wellness
  • Explore strategies to grow you business – like networking, raising money, using digital marketing and more
  • Explore the different strategies available to you to grow a business in wellness
  • Compare those strategies and formulate a plan to keep you moving forward

Who is the course for?

This course is designed for anyone looking to turn an interest in wellness into a thriving career. You don’t need any experience in the industry as this course covers the basics of getting started.

Who developed the course?


Welltodo is a leading global resource dedicated to helping people build incredible businesses and careers in the wellness industry.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn