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Local SEO: A Definitive Guide to Local Business Marketing

Watch an SEO expert show you how to get a local business onto the first page of Google – in real-time.

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24 Jul 2022
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The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Get practical insights into how to improve your business’ online marketing

Watch as search engine optimisation (SEO) expert Joshua George at Clickslice optimises a local business website in real-time.

Identify how to optimise your business’ SEO

On this course, you’ll learn tips and tricks you need to get your website ranking by following an expert as he works his magic, ending the course by showing you the website he’s been working on – now on the first page of Google.

Being able to rank on Google can be key to making your business a success. According to the search giant, 20% of searches on its platform are for local businesses – people looking for shops or services in their area.

You’ll learn the theory behind good local SEO, before going on to get practical tips and tricks to help your business’ search ranking and online marketing.

This case study will let you learn the essentials of good SEO – including how to build backlinks, how to find the best keywords, how Google ranks sites, and how to come up with great content ideas.

At the end of the course, you’ll see the business’ SEO transformed – with the site now on the first page of Google.

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Skip to 0 minutes and 1 second (ambient music) <v ->Hello and welcome to the ultimate course on local SEO,</v> where I’ll be showing you how you can get your website onto the first page of Google. My name is Joshua George, and I’ll be leading you through the course. I actually own and run the leading SEO agency in London, called ClickSlice, where day by day, we are implementing local SEO campaigns for clients in multiple industries. This course brings together all of our processes and shows you our exact strategies we use at the agency and present it all in a nice bite-size format.

Skip to 0 minutes and 35 seconds I’ll be covering every single thing you need to know such as keyword research, how to optimize your website for a local keyword, Google my business, citations, link-building, you name it, I’ve got you covered. I designed this course for local business owners who would like to generate more traffic to the website whilst also generating more inquiries and sales. As I’ll be going through the exact process we use at the agency, this course is also a great fit for anyone who would like to learn more about local SEO and potentially even offer it as a service for local business owners. I don’t just talk the talk. Throughout this course, you can literally watch over my shoulder and watch me walk the walk.

Skip to 1 minute and 14 seconds You’ll be able to see exactly how I optimize a live local business website to get it onto the first page of Google. And even better, at the end of the course, this same website we’ve been working on is going to be on the first page of Google. The proof’s in the pudding, right? I’ll see you inside.

Syllabus

  • Week 1

    The Basics and Keyword Research

    • Welcome To The Course

      Local SEO - The Definitive Guide

    • Local SEO - The Basics

      In this activity we’re going to go over the fundamentals of Local SEO.

    • Keyword Research

      Before we can do any SEO, we need to figure out what keywords we want to optimise our website for.

  • Week 2

    Onpage SEO and Content Generation

    • What We're Going To Cover In This Week

      Welcome back.

    • Creating Content For Your Website

      Content plays a massive role in SEO. Let's dive deeper and explore content generation ideas.

    • Optimising For The 3 Kings

      Peer Graded Assignment: Optimising For The 3 Kings

    • Onpage SEO

      Learn how to optimise your website for your pre-determined keywords.

  • Week 3

    Link Building and CRO

    • What We're Going To Cover In This Week

      Welcome back.

    • Link Building

      Arguably one of the most important elements when it comes to Local SEO.

    • CRO

      Learn how to convert your visitors into customers.

  • Week 4

    Page Speed, Tracking Your Results and Additional Tips

    • What We're Going To Cover In This Week

      Welcome back.

    • Page Speed and Hosting

      Understand the importance of page speed and hosting.

    • Tracking Your Results

      You can’t improve what you don’t measure.

    • Putting It All Together

      Making sense of everything we’ve covered.

    • Additional Tips

      Additional tips to round off your knowledge and overall SEO understanding.

    • Conclusion

      Final steps of the course.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate how to position a local business website onto the first page of Google.
  • Explore how to find the best keywords to target for a local businesses
  • Explore how to build high quality backlinks
  • Improve your understanding of how Google ranks websites
  • Explore how to come up with tons of content ideas for your local website

Who is the course for?

This course will benefit anyone interested in learning local SEO and potentially starting up their own local business in the future. It would also appeal to anyone who currently has a local website and wants to rank it onto the first page of Google.

Take your SEO knowledge further with these courses from the same provider:

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?

ClickSlice

ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

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