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Google My Business: Complete Listing Optimisation Training

Grow your business by learning how to use your Google My Business listing to generate more hot leads, inquiries, and sales.

  • Duration

    3 weeks
  • Weekly study

    1 hour
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Optimise your Google My Business listing and your company’s local SEO ranking

This three-week introductory course will empower you with the knowledge, skills, and confidence to set up and optimise a Google My Business listing which improves your local SEO and generates the interest, inquiries, and sales your business needs to succeed.

Grow your business with a strong Google My Business listing

64% of consumers use Google My Business to find contact details of shops and businesses online.

Understanding how to optimise your Google My Business (GMB) listing is key to ensuring maximum visibility of your business, driving customer engagement, and succeeding in generating sales or enquiries online.

Under the guidance of search engine optimisation training expert, Joshua George, you’ll explore the best ways to optimise your GMB listing and boost your business visibility online.

You’ll be introduced to citations and get advice on why they’re so valuable to your online business presence and how to create them.

Discover the biggest GMB SEO ranking factors

As you learn how to build high-quality local citations which help local users find your business, you’ll also build your SEO skills and knowledge.

You’ll explore they key factors which make all the difference when it comes to boosting the local SEO of your GMB listing.

Boost the visibility of your Google My Business listing

This course will teach you why reviews and local ads are key tools for improving your GMB visibility and you’ll learn how to generate new reviews as well as set up and run local ads that get results.

By the end of the course, you’ll know how to effectively optimise a Google My Business listing that generates more local enquiries, phone calls, and clicks to your business.

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Skip to 0 minutes and 0 seconds (upbeat music) <v ->Hello and welcome</v> to the Ultimate Google My Business course. Where I’ll be showing you how you can optimize your Google My Business Listing to get it higher up in Google. My name is Joshua George and I’ll be leading you through the course. I own and run the lead in SEO Agency in London called ClickSlice, where day by day, we are implementing tons of SEO campaigns for clients in multiple industries. We manage over 100 Google My Business Listing at the agency, and have a proven and a predictable method we utilize to get them ranking higher up in Google.

Skip to 0 minutes and 37 seconds This course brings together all of our processes and shows you our exact strategies we use at the agency and present it all in a nice bite-size format. I’ll be covering every single thing you need to know such as, how to create a Google My Business Listing from scratch, how to optimize at Google My Business Listing, how to boost your rankings, and even how to generate more reviews on your listing. You name it you can be certain I’ve got you covered. I designed this course for anyone who liked to learn more about Google My Business Optimization and generate more sales and inquiries for local business. However, I don’t just talk the talk.

Skip to 1 minute and 11 seconds Throughout this course, you can literally watch over my shoulder, and watch me walk the walk. You’ll be able to see exactly how I optimize a live Google My Business Listing to increase its visibility within Google. This stuff is super super powerful. I’ll see you inside.


  • Week 1

    The Foundation and GMB Ranking Factors

    • Welcome To The Course

      Google My Business - Complete Listing Optimisation Training

    • The Foundation

      In this first activity we’re going to take a look at the basics of Google My Business listings.

    • GMB - Ranking Factors

      In this activity, we’re going to cover the three biggest GMB ranking factors.

    • Optimise Your GMB Description

      Discussion Task: Optimise Your GMB Description

  • Week 2

    Citations, Reviews and Creating Local Ads

    • What We’re Going to Cover This Week

      Welcome back.

    • Citations - Boost your GMB

      The secret weapon to increasing your listings visibility.

    • Reviews

      In this activity, we're going to look at why reviews are so important.

    • Creating Local Ads From Your GMB Dashboard

      In this activity, we're going to cover ads for local business owners.

  • Week 3

    Google Algorithm and Piecing It Together

    • What We’re Going to Cover This Week

      Welcome back.

    • Google Algorithm Updates That Affect GMBs

      Google algorithm updates that affect GMBs

    • Piecing It Together

      Making sense of everything we’ve covered.

    • Conclusion

      Final steps of the course.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate how to optimise a GMB listing
  • Explore how to build high quality citations
  • Improve your understanding of how Google ranks GMB listings
  • Explore the importance reviews play when it comes to GMB listings

Who is the course for?

This course is designed for anyone interested in learning about Google My Business listings and how to optimise them.

It will be particularly useful for those starting up a local business, as well as anyone who currently has a local business and is interested in generating more leads and enquiries.

Expand your SEO knowledge with these courses, from the same provider:

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?


ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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