Macro Environmental Analysis and Business Strategy: An Introduction
Duration 2 weeks
Weekly study 3 hours
Understand how macro environmental factors influence business strategy
What is strategy, and how does the macro environment influence a firm’s strategy formation?
Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.
You will have the opportunity to discuss the concept of strategy and globalisation and examine macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
What topics will you cover?
Definition of strategy
Benefits and costs of globalisation
Drivers of globalisation
Macro environment analysis using PESTL framework
When would you like to start?
Who is the course for?
This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.
What's different about this course?
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!
How do degrees work on FutureLearn?
Which program and degree is this course part of?
This course is part of the program Strategy and Decision-Making , which is one of the building blocks that leads to degrees in MBA , MBA (for the Cyber Security Management sector), MBA (for the Healthcare sector), MBA with Artificial Intelligence Specialism, MBA (for the Sustainable Tourism sector), and MBA with Marketing Specialism.