Macro Environmental Analysis and Business Strategy: An Introduction

Explore the fundamentals of business strategy and learn how the macro environment affects strategy formation.

Macro Environmental Analysis and Business Strategy: An Introduction

  • Duration 2 weeks
  • Weekly study 3 hours

Understand how macro environmental factors influence business strategy

What is strategy, and how does the macro environment influence a firm’s strategy formation?

Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.

You will have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.

What topics will you cover?

  • Definition of strategy
  • Benefits and costs of globalisation
  • Drivers of globalisation
  • Macro environment analysis using PESTL framework

When would you like to start?

  • Date to be announced

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What will you achieve?

By the end of the course, you'll be able to...

  • Demonstrate a good understanding of the concept of strategy
  • Explain the concepts of a Macro environment
  • Explore the effects of globalisation on a firm’s strategy

Who is the course for?

This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Dr Matthew Bennett

Dr Matthew Bennett

Returning to Coventry University after 28 years in the automotive industry is a great opportunity for me to apply some practical knowledge alongside some of the theoretical models.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

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What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

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Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?