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In-depth Market Analysis of Selected Countries

Study how to competitively analyse foreign markets leading to the best market selection for your chosen company.

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  • Duration

    2 weeks

  • Weekly study

    8 hours
Overview
Requirements

In the previous short courses, you have explored how the emergence of globalisation has created significant shifts in the global business environment, resulting in opportunities, risks, and challenges. One of the most notable features of the global business environment has been the rapid and accelerated growth in the size and significance of Multinational Corporations (MNCs). The growth of MNCs is a reflection of the internationalisation strategies many companies have pursued to exploit the opportunities provided by the global business environment.

This short course seeks to explore some of these dynamic factors that will help you understand how firms select new markets to internationalise, taking into account their underlying risks and challenges. Building on your learning from the previous two short courses, by now, you should have a company in mind and an idea of potential countries into which your selected company is looking to internationalise.

In this short course, you will take your case study forward by studying how to competitively analyse foreign markets, leading to the best market selection for your chosen company.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students studying MSc International Business Management.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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