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Methodologies for Service Design

Explore what service design is and how it can help push your business thinking outside of its comfort zone.

1,107 enrolled on this course

Methodologies for Service Design
  • Duration

    4 weeks
  • Weekly study

    2 hours
  • 100% online

    Learn at your own paceHow it works
  • Unlimited

    $15.83/monthLearn more

In an era of unprecedented challenges and changes for business, stability is no longer a given. At a time of such sudden changes and sharp shocks, it’s never been more important to be able to think outside the box.

In this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around the world.

You’ll explore ideas that engage with accounting, IT, marketing, and philosophy. Ultimately, you’ll be able to identify the markets you want to target and delve deeply into your enterprise ideas, learning how you can support your team, and grow your business.

The Japanese version of this course is available.

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Skip to 0 minutes and 11 seconds What a drastic change in this world is experiencing now. How shall we confront the unpredictable tomorrow, and conduct our business for the future? In this course, we will learn how to design a service concept you may have in your mind, and how to realize it, by utilizing various academic disciplines. We will have 7 experts from the field of Innovation management, information architecture, management accounting, startup strategy, marketing strategy, intellectual property, and philosophy. Being such a multi-disciplinary field, Service Design can be adapted to a wide variety of fields, including your everyday life. Let’s seek together on the methodologies of how to design service that can contribute to our well-being.

What topics will you cover?

  • Innovation management
  • Management control
  • Service exchange and gift economy platform
  • Innovation marketing
  • Intellectual-property strategy
  • Startup financing and strategy
  • Service design philosophy

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify what strategies to take on whichever design phase you are at
  • Reflect your current expertise and the resources you have available for a service
  • Explore what your core competence is and elaborate your ideas for a target market
  • Synthesise seven different academic domains and integrating to actually design a service
  • Develop soft skills for a smoother collaboration amongst your team and with your stakeholders related to your service

Who is the course for?

This course is designed for people who want to know what service design is, and how it can help them take their business to the next level. Anyone willing to go beyond their comfort zone is welcomed.

Who will you learn with?

Senior Assistant Professor at Keio University Graduate School of Media Design in Japan. Interests in Service Design, Economic Geography, and Spatial Aesthetics.


Who developed the course?

Keio University

Keio University is Japan’s first modern institution of higher learning, and since 1858 has established itself as a leader in Japan through its continued commitment to education, research and medicine.

  • Established

  • Location

    Tokyo, Japan
  • World ranking

    Top 200Source: QS World University Rankings 2021

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Billed annually at $189.99/year

Endless possibilities!

  • Access to this course
  • Access to ALL eligible short courses with additional benefits, for a year
  • Discuss your learning in comments
  • Certificate when you're eligible

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  • All of the above* for this course only

*Excludes access to all eligible short courses with additional benefits for a year

Basic access


Try before you buy

  • Limited access to course content for 6 weeks

Find out more about certificates, Upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

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  • Complete 90% of course steps and all of the assessments to earn your certificate

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