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Navigating the Global Business Environment – Challenges and Strategies

Explore how companies identify new markets, use different strategies to enter them and manage the associated risks and challenges.

Navigating the Global Business Environment – Challenges and Strategies
  • Duration

    2 weeks
  • Weekly study

    8 hours

One of the most notable features of the global business environment has been the rapid growth in the size and significance of multinational corporations (MNCs). This is a reflection of the internationalisation strategies many companies have pursued to exploit the opportunities provided by the global business environment.

This course helps students to understand how companies can identify appropriate new markets, the risks and challenges that come with operating in new markets, and the different strategies used by companies to enter new markets and manage the associated risks and challenges.

What topics will you cover?

  • Choosing new markets
  • Risks in global markets
  • Challenges in global markets
  • Rise and spread of multinational corporations (MNCs)
  • Internationalisation of business in a changing environment

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore the rationale for, benefits of and theories of business internationalisation.
  • Explore the risks and challenges surrounding global markets, regional markets and the country-specific risks and challenges that are unique to countries
  • Explore how Multinational Corporations (MNCs) are internationalising into new markets and their underlying risks and challenges

Who is the course for?

This course is aimed at people who want to move into business management. It will be of particular interest to those looking to progress into senior roles or those with an interest in developing new business ideas.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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