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Business Futures: Understanding Omni-channel Retailing and Supply Chains

Explore how shopping has changed with this course that demystifies the new world of omni-channel for shoppers and supply-chain.

Business Futures: Understanding Omni-channel Retailing and Supply Chains
  • Duration3 weeks
  • Weekly study2 hours
  • LearnFree
  • Digital upgradeFree

About the course

We no longer only buy products or experience services in physical spaces. We now often buy in-store and online using a laptop, a phone and even a watch. This course demystifies the omnichannel experience, and explores how omnichannel retail and supply chains have changed the production and consumption experience for both enterprises and consumers.

Understand omni-channel retailing

We trace the evolution of the retail purchase from physical acts or transactions through to multi-channel online purchasing. Today’s technology-driven virtual and physical worlds enable transactions anytime anywhere and to anyone. We will explore how the omnichannel world differs from multichannel retailing, and how businesses can adopt omnichannel approaches to the production of goods and services.

Learn to manage risk and supply chains in omni-channels

While omnichannel retailing has the potential to deliver unparalleled consumer experience and convenience, it poses a risk for those on the supply side unless they understand the landscape and the demands on traditional marketing and supply chain logistics.

Consider the future of retail

Academics and educators in the fields of supply chain and logistics will lead you through the exciting world of omni-channels and what it might mean for the future of retail.

This course is part of our Study with Australia collection, with free upgrades and digital certificates supported by the Australian Trade and Investment Commission until 30 June, 2020. Explore more courses from leading Australian education providers.

What topics will you cover?

  • The distinction between omni-channels and multi channels to recognise the features, benefits and challenges offered by a new way of buying and selling.
  • Evolving modes of interaction between retailers and consumers demonstrating how consumer buying patterns and expectations are changing fast.
  • Logistical operations for omni-channel retailers to show how supply chains, particularly warehouse and distribution channels, differ from the traditional approach in the way they must respond to ever-increasing challenges.
  • The impact of real time data on retailers and consumers to recognise how retailers can use this to personalise the shopping experience and increase sales.
  • The challenges of last mile delivery to show this link in the supply chain has expanded exponentially and the way new technologies and a range of third-party suppliers are fulfilling ‘anything, anytime, anywhere’ supply.

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain how omni-channels have changed consumers’ buying experience and altered the dynamics between suppliers, retailers and consumers
  • Assess the issues presented by omni-channels on contemporary supply chains.
  • Explain and apply the key concepts of supply chain management to omni-channel retailing
  • Analyse omni-channel logistics issues and identify workable solutions for logistics and supply chain problems
  • Investigate new technologies to suggest options for last mile delivery

Who is the course for?

This course is aimed at professionals and students in disciplines of operations, finance, marketing, or human resources, who wish to learn more about omni-channel and the impact on consumers and supply chain.

Who will you learn with?

Program Leader of the Master of Supply Chain and Logistics Management at RMIT’s School of Business IT and Logistics, which won the Asian Cargo News Award for Best Education in 2015.

University lecturer (for SCM and ERP) and deputy program coordinator at RMIT University, with than 7 years of experience delivering logistics education at undergraduate and postgraduate level

Yong Wee is a lecturer in business information systems and logistics at RMIT University. He has more than 15 years of teaching experience in information systems, logistics, and operations research.

Who developed the course?

RMIT University

One of Australia’s original tertiary institutions, RMIT is a global university, with over 80,000 students, specialising in technology, design and enterprise.

  • Established1887
  • LocationMelbourne, Australia
  • World rankingTop 230Source: QS World University Rankings 2021

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What's included?

RMIT University are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible