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Online course

Business Futures: Understanding Omni-channel Retailing and Supply Chains

Explore how shopping has changed with this course that demystifies the new world of omni-channel for shoppers and supply-chain.

Free:

  • Access to the course for its length + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps)
  • Access to quizzes and assignments
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps)
  • Access to quizzes and assignments
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Business Futures: Understanding Omni-channel Retailing and Supply Chains

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This course is part of the Business Futures program, which will enable you to gain insights into three emerging trends that are disrupting traditional business practices.

About the course

We no longer only buy products or experience services in physical spaces. We now often buy in-store and online using a laptop, a phone and even a watch. This course demystifies the omnichannel experience, and explores how omnichannel retail and supply chains have changed the production and consumption experience for both enterprises and consumers.

Understand omni-channel retailing

We trace the evolution of the retail purchase from physical acts or transactions through to multi-channel online purchasing. Today’s technology-driven virtual and physical worlds enable transactions anytime anywhere and to anyone. We will explore how the omnichannel world differs from multichannel retailing, and how businesses can adopt omnichannel approaches to the production of goods and services.

Learn to manage risk and supply chains in omni-channels

While omnichannel retailing has the potential to deliver unparalleled consumer experience and convenience, it poses a risk for those on the supply side unless they understand the landscape and the demands on traditional marketing and supply chain logistics.

Consider the future of retail

Academics and educators in the fields of supply chain and logistics will lead you through the exciting world of omni-channels and what it might mean for the future of retail.

What topics will you cover?

  • The distinction between omni-channels and multi channels to recognise the features, benefits and challenges offered by a new way of buying and selling.
  • Evolving modes of interaction between retailers and consumers demonstrating how consumer buying patterns and expectations are changing fast.
  • Logistical operations for omni-channel retailers to show how supply chains, particularly warehouse and distribution channels, differ from the traditional approach in the way they must respond to ever-increasing challenges.
  • The impact of real time data on retailers and consumers to recognise how retailers can use this to personalise the shopping experience and increase sales.
  • The challenges of last mile delivery to show this link in the supply chain has expanded exponentially and the way new technologies and a range of third-party suppliers are fulfilling ‘anything, anytime, anywhere’ supply.

When would you like to start?

  • Date to be announced

What will you achieve?

  • Explain how omni-channels have changed consumers’ buying experience and altered the dynamics between suppliers, retailers and consumers
  • Assess the issues presented by omni-channels on contemporary supply chains.
  • Explain and apply the key concepts of supply chain management to omni-channel retailing
  • Analyse omni-channel logistics issues and identify workable solutions for logistics and supply chain problems
  • Investigate new technologies to suggest options for last mile delivery

Who is the course for?

This course is aimed at professionals and students in disciplines of operations, finance, marketing, or human resources, who wish to learn more about omni-channel and the impact on consumers and supply chain.

What software or tools do you need?

To take part in this course, you'll need:

  • A computer or laptop, with access to the Internet.
  • Computer audio output.
  • Adobe Reader; and
  • A computer mouse.

Who will you learn with?

Booi Kam

Program Leader of the Master of Supply Chain and Logistics Management at RMIT’s School of Business IT and Logistics, which won the Asian Cargo News Award for Best Education in 2015.

Leon Teo

University lecturer (for SCM and ERP) and deputy program coordinator at RMIT University, with than 7 years of experience delivering logistics education at undergraduate and postgraduate level

Yong Wee Sek

Yong Wee is a lecturer in business information systems and logistics at RMIT University. He has more than 15 years of teaching experience in information systems, logistics, and operations research.

Who developed the course?

One of Australia’s original tertiary institutions, RMIT is a global university, with over 80,000 students, specialising in technology, design and enterprise.

Free:

  • Access to the course for its length + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps)
  • Access to quizzes and assignments
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps)
  • Access to quizzes and assignments
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Get extra benefits, upgrade this course. For £69 you’ll get:

Unlimited access

Upgrading will mean you get unlimited access to the course.

  • Take the course at your own pace
  • Refer to the material at any point in future

If you’re taking a course for free you have access to the course for its duration + 14 days, regardless of when you join. If you upgrade the course you have access for as long as the course exists on FutureLearn.

Access to tests

When you upgrade you’ll have access to any tests during the course.

  • Validate your learning
  • Ensure you have mastered the material
  • Qualify for a certificate

To receive a Certificate of Achievement you need to take any tests and score over 70%. You don’t get access to tests if you choose take to a course for free.

A Certificate of Achievement

Upgrading means you’ll receive a Certificate of Achievement when you complete the course.

  • Prove your success when applying for jobs or courses
  • Celebrate your hard work
  • Display on your Linkedin or CV

To receive a Certificate of Achievement you need to mark 90% of the steps on the course as complete, and score over 70% on any course tests.