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Qualitative Research Methods, Data Collection and Analysis

Explore qualitative research methods and discuss the advantages and disadvantages of the approach.

Qualitative Research Methods, Data Collection and Analysis
  • Duration

    2 weeks
  • Weekly study

    8 hours

Understand how numbers can play the part in broader analysis

You will learn the importance of the trustworthiness of data, helping to establish what makes it credible and reusable. You will become equipped with different strategies and tools for engaging with research projects, while learning different varieties of communication.

Through critical analysis you will explore and engage with the benefits and challenges of case study research. This will then help you garner an understanding of the main philosophical and theoretical approaches to research methods and associated relevant methods.

What topics will you cover?

  • Definition of qualitative methods
  • Different strategies: ethnography, participatory action research, narrative inquiry, grounded theory and archival research
  • Analysis of qualitative research
  • Standards for evaluation

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore qualitative research methods
  • Discuss advantages and disadvantages of the approach
  • Assess different data collection techniques
  • Explore data analysis techniques
  • Assess data validity and reliability

Who is the course for?

This course is for people interested in exploring different methods of data collection and the various approaches to data analysis.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Who will you learn with?

I am senior lecturer in disaster management at Coventry University. I am interested in pedagogy for emergency and crisis response training/exercises and risk communication.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


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