Online course

Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

How does hotel room pricing affect hotel revenue management? Find out with this course from Glion Institue of Higher Education.

Hotel Revenue Management: the Strategy and Tactics of Hotel Room Pricing

Understand hotel room pricing and successful pricing strategies

Pricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.

You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.

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Skip to 0 minutes and 10 secondsWhen Revenue Management was first applied in hotels, the role of a revenue manager was very tactical in nature. Essentially their role was to open and close a set of pre-defined rates. Fast forward to today when revenue managers are expected to assume a much broader, and more strategic role in the organization. And, part of that role is really thinking about, and figuring out, what prices are right for different market segments.

Skip to 0 minutes and 40 secondsThe reality is that even small change in ADR can have a significant impact on revenue performance, so getting your rates right is essential, but its not an easy task! Whether you interested in pursuing revenue management as career, or you are a departmental or general manager who wants to better understand the dynamics of pricing in todays competitive environment, this is the course for you.

Skip to 1 minute and 9 secondsTake this course to learn about how to set prices, and use rate fences to distinguish one rate from another. Grow your understanding of how value plays into pricing decisions. Conduct a value assessment of your property and establish a realistic positioning strategy for your hotel. Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact. I am Breffni Noone and I have had the privilege of teaching revenue management, providing thought leadership in revenue management through my research, and consulting for hotels to improve their revenue performance. I look forward to sharing my expertise with you, and I hope that this course will fuel your passion for revenue management.

What topics will you cover?

• Learn about how to set prices, and use price fences to distinguish one rate from another

• Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.

• Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.

When would you like to start?

What will you achieve?

By the end of the course, you'll be able to...

  • Use price to manage supply and demand
  • Explain the different approaches that a hotel can use to price room inventory
  • Use rate fences in rooms inventory pricing
  • Analyze a hotel’s competitive position
  • Differentiate pricing strategy and tactical pricing

Who is the course for?

This course is for mid managers, hotel managers, and front office managers, operating in 50+ rooms hotels who have had limited exposure to the practice of hotel revenue management.

Who will you learn with?

Who developed the course?

Glion Institute of Higher Education is ranked number five in the world’s top institutions for hospitality management, and number one for employer reputation. It has campuses in Switzerland and London.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime