Business Growth: Tackling the Scale-up Challenge

Discover a systematic new approach to tackling the scale-up challenge using the new data-driven Triple Chasm Model (TCM).

Business Growth: Tackling the Scale-up Challenge

Understand the need, concepts and application of this new approach to scale-up

There are many approaches addressing early-stage entrepreneurship and the challenges facing mature corporations, but a big gap when it comes to understanding the key drivers for growth and how to address them.

This course introduces the Triple Chasm Model, a unique new approach to managing the growth challenge based on research which resulted in two new books: Camels, Tigers & Unicorns and The Scale-up Manual.

Supported by lead author, Uday Phadke, you’ll discover why there’s a need for a new approach, the concepts behind the Triple Chasm Model and how to apply them to your venture.

Skip to 0 minutes and 5 seconds92% of startups fail within three years, so what separates the other 8%?

Skip to 0 minutes and 14 secondsAs we all know, what works for one business doesn't necessarily work for another. There has to be a reason why some startups work and others fail. A good idea can be absolutely excellent, but if the venture that supports the idea cannot scale, the entire investment and the idea is not going to have the impact that we want. This course is designed to give and nurse the tools to think about scaling and growing their ventures. It is very broad, very detailed, but it's also data-driven.

Skip to 0 minutes and 46 secondsSo for all of those elements, where you might need to intervene to make sure that the venture keeps on track, there is an approach that actually helps that, and helps map it, helps track it to make sure, actually, their ventures can go into the right direction. This journey is not an easy one. But with our methodology, by the end of the course, you should be able to build an integrated execution plan and take the next steps on your journey with confidence.

What topics will you cover?

  • Week 1 - Introduction to Scale-up and the new Triple Chasm approach
  • Week 2 - Maturity and the Commercialisation Journey
  • Week 3 - External meso-economic Considerations (Vectors)
  • Week 4 - Internal meso-economic Considerations (Vectors)
  • Week 5 - Commercialisation Strategy and Business Models

When would you like to start?

  • Date to be announced

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What will you achieve?

By the end of the course, you'll be able to...

  • Summarise classic approaches to scaling along with their limitations
  • Summarise the logic behind the new systematic integrated Triple Chasm Model
  • Reflect on how to use the Triple Chasm Model's Tools
  • Reflect on how to apply the meso-economic vectors to define your commercial strategy
  • Explore the Triple Chasm Model
  • Apply the modified Technology Readiness and Commercialisation Readiness levels
  • Reflect on how to assess the maturity of your proposition
  • Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables
  • Apply the external meso-economic vectors to your proposition
  • Reflect on the experience of applying the external meso-economic vectors to your proposition with other learners and the Educators
  • Explore the internal meso-economic vectors including Contingent Technology Deployment, IP Management, Product Definition & Synthesis, Manufacturing & Deployment, Talent, Leadership & Culture and Funding & Investment
  • Apply the internal meso-economic vectors to your proposition
  • Reflect on the experience of applying the internal meso-economic vectors to your proposition with other learners and the Educators
  • Explore commercialisation strategy and business model development
  • Apply the diagnostic, strategic target and gap analysis tools to your proposition
  • Reflect on what you’ve learn in this programme, the experience of applying the Triple Chasm Model to your proposition and your next steps

Who is the course for?

This course is designed for members of leadership teams in innovative high-growth SMEs.

It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.

Who will you learn with?

Uday Phadke

Uday Phadke

I am the lead author of the Scale-up Manual, on which this course is largely based. My focus is on helping companies to scale more effectively www.linkedin.com/in/uday-phadke-194392/

Tony Hart

Tony Hart

I've been working with technology innovation companies and start-ups across the UK for the past 15+ years, and I've built a dynamic ecosystem within Oxfordshire, commercialising IP from all sectors

Sam Dods

Sam Dods

I’m a coach / organisational consultant and help businesses achieve their objectives by aligning their culture and organisation design with their direction.

www.linkedin.com/in/sam-dods-28245042/

Who developed the course?

EIT Food

EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector.

Cartezia

Cartezia focuses on the creation of sustainable long-term value. We work with science and technology-enabled firms of all sizes, including early-stage, high-growth, and established firms.

European Institute of Innovation and Technology (EIT)

This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

EIT

The European Institute of Innovation and Technology is a unique EU body boosting Europe’s ability to innovate, creating pan-European partnerships to find innovative solutions to global challenges.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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