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Business Growth: Tackling the Scale-up Challenge

Discover a systematic new approach to tackling the scale-up challenge using the new data-driven Triple Chasm Model (TCM).

Business Growth: Tackling the Scale-up Challenge
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Understand the need, concepts and application of this new approach to scale-up

Please note this course runs without facilitation

There are many approaches addressing early-stage entrepreneurship and the challenges facing mature corporations, but a big gap when it comes to understanding the key drivers for growth and how to address them.

This course introduces the Triple Chasm Model, a unique new approach to managing the growth challenge based on research which resulted in two new books: Camels, Tigers & Unicorns and The Scale-up Manual.

Supported by lead author, Uday Phadke, you’ll discover why there’s a need for a new approach, the concepts behind the Triple Chasm Model and how to apply them to your venture.

EIT Food would like to offer their support to SMEs during the current global health crisis. You can now join this course for the discounted price of £43 / €54.

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Syllabus

  • Week 1

    Understanding Scale-up and the new Triple Chasm approach

    • Week 1 Introduction

      Introducing the Educators and discussing learners’ aspirations.

    • Setting the scene

      Introducing the scale-up challenge and discussing learners’ experience.

    • Limitations of existing approaches

      Explore the limitations of existing approaches to tackling the scale-up challenge and introduce the key attributes of the new Triple Chasm Model approach.

    • Key Building Blocks of the new Approach

      Introducing the key building blocks of the new approach along with analogies to help explain the new state-based approach.

    • The New Approach Simplified

      Flight space and mountain pass analogies are used to explain how the new state-based approach to the scale-up challenge works.

    • Week 1 Summary

      Summary of Week 1 learning and what will be covered in Week 2.

  • Week 2

    Understanding and Assessing Maturity

    • Week 2 Introduction

      Introduction to what will be learnt in Week 2.

    • The Triple Chasm Model

      Explore the Triple Chasm Model, the three chasms and the maturity of your own proposition.

    • modified Technology Readiness Levels

      Explore modified Technology Readiness Levels and Maturity Mapping.

    • Mapping Maturity

      Understanding and applying the maturity mapping tool to your proposition.

    • Week 2 Summary

      Summary of Week 2 learning and what will be covered in Week 3.

  • Week 3

    Understanding the External meso-economic Vectors

    • Week 3 Introduction

      Introduction to what will be learnt in Week 3.

    • Defining your market space

      Understanding the importance of characterising market spaces and how to build your market-space-centric value chain.

    • Positioning your proposition in the environment of your market space

      Understanding the importance of positioning your proposition in your market-space-centric value chain.

    • Defining your Customer focus

      Understanding the need for a more rigorous approach to defining customer focus and how to apply it to your own proposition.

    • Understanding your go-to-market variables

      Understanding the modified 7Ps Model and channels to market and how to apply them to your own proposition.

    • Week 3 Summary

      Summary of Week 3 learning and what will be covered in Week 4.

  • Week 4

    Understanding the Internal meso-economic Vectors

    • Week 4 Introduction

      Introduction to what will be learnt in Week 4.

    • Contingent Technology Deployment

      Understand how to best deploy your technology.

    • IP Management

      Understand how to best manage your Intellectual Property.

    • Product Definition & Synthesis

      Understand the different approaches to product and service synthesis.

    • Manufacturing & Deployment

      Profiling your manufacturing and deployment priorities.

    • Talent, Leadership & Culture

      Understand your talent, leadership and culture challenges.

    • Funding & Investment

      Understand how to best address your funding needs.

    • Week 4 Summary

      Summary of Week 4 learning and what will be covered in Week 5.

  • Week 5

    Developing your Commercial Strategy

    • Week 5 Introduction

      Introduction to what will be learnt in Week 5.

    • Commercialisation Strategy

      Understand how to develop your commercialisation strategy.

    • Business Models

      Understand how to develop your business model.

    • Applying the Insights from this Course

      Understand how to apply the insights from this course.

    • Crossing Chasm II

      Understand how to apply the insights from this course to crossing Chasm II.

    • Week 5 Summary

      Summary of Week 5 learning.

    • Concluding Remarks - so what next?

      Course conclusions and suggested next steps.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Summarise classic approaches to scaling along with their limitations
  • Summarise the logic behind the new systematic integrated Triple Chasm Model
  • Reflect on how to apply the meso-economic vectors to define your commercial strategy
  • Apply the modified Technology Readiness and Commercialisation Readiness levels
  • Reflect on how to assess the maturity of your proposition
  • Explore the external meso-economic vectors including market space, positioning, customer focus and go-to-market variables
  • Apply the diagnostic, strategic target and gap analysis tools to your proposition

Who is the course for?

This course is designed for members of leadership teams in innovative high-growth SMEs.

It is targeted in particular at CXO level executives including CEOs, commercial directors, technical directors, finance directors, marketing directors, heads of product management, and heads of sales.

The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way.

Who will you learn with?

I am the lead author of the Scale-up Manual, on which this course is largely based. My focus is on helping companies to scale more effectively www.linkedin.com/in/uday-phadke-194392/

I've been working with technology innovation companies and start-ups across the UK for the past 15+ years, and I've built a dynamic ecosystem within Oxfordshire, commercialising IP from all sectors

I’m a coach / organisational consultant and help businesses achieve their objectives by aligning their culture and organisation design with their direction.

www.linkedin.com/in/sam-dods-28245042/

Who developed the course?

EIT Food

EIT Food is Europe’s leading food initiative, working to make the food system more sustainable, healthy and trusted.

Cartezia

Cartezia focuses on the creation of sustainable long-term value. We work with science and technology-enabled firms of all sizes, including early-stage, high-growth, and established firms.

European Institute of Innovation and Technology (EIT)

This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

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  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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